NBLY-Implementation-Guide-051517-FlippingBooks

Go ahead. You can judge us by the company we keep.

We are part of a family of brands who treat your house like a home.

ANY SERVICE (OF $250 OR MORE) $25 OFF NOT VALID WITH ANY OTHER OFFER. VALID ONLY AT PARTICIPATING LOCATIONS. NO CASH VALUE. ONE TIME ONLY. INDEPENDENTLY OWNED & OPERATED FRANCHISE EXPIRES 00/00/0000 GLASS DOCTOR OF CITY INDEPENDENTLY OWNED & OPERATED FRANCHISE LICENSE# 000000 000.000.0000

Glass Doctor 123 Glass Doctor Way City, State 00000

GlassDoctor.com

We are part of a family of brands who care for your home like family.

Dear Homeowner,

Hi neighbor. We’re Glass Doctor and we specialize in exceptional glass repair and replacement. Our trained specialists can quickly repair your home or automobile and work to make your panes perfect. And our specialists aren’t just experts – they’re the most respectful and professional folks who have ever worked on your home or automobile. Glass Doctor is part of the Neighborly ™ family of brands that many loyal customers have come to rely on. When you need work done, you know you can depend on Glass Doctor too. We’ll handle all glass repair and replacement, including windows and shower enclosures, and all your auto glass needs with the same level of outstanding service you’ve come to expect from our family of brands. We’ve been in business since 1962 and while we’re locally, independently owned and operated, we can draw on expertise and resources of our network across the country. We’d like to invite you to give us a try. Give us a call today and we’ll take $25 off any service of $250 or more. Just call us at 000-000-0000 and mention this letter.

03.03.17

Sincerely, (Owner’s Name)

Brand Guidelines

How To Connect With Your Neighbors, Gain Customers & GROW Your Business Locally. Marketing Playbook

Co-branded printed materials Franchise owners are encouraged to join and cross-market in their local territory to boost Neighborly brand awareness to existing customers, lower local marketing costs, and drive additional revenue. The Sure Start and Jump Start direct mail programs are a great place to begin. Consult the Neighborly playbook for a complete how to guide and examples on co-branded printed materials and tactics.

Neighborly ™ branded materials Neighborly specific creative is available for cross- marketing opportunities so local groups or multi-unit franchisees can drive customers to the GetNeighborly websites allowing customers to find all the expert services in one place. This new Neighborly collateral will add impact to existing cross-marketing campaigns already in place or being developed. The following pages contain samples from the Marketing Playbook which can be found on Brand Builder in the Marketing Education section or by copying this URL in your web browser: https://online.flippingbooks.com/view/217803/

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