NBLY-Implementation-Guide-051517-FlippingBooks

Go ahead. You can judge us by the company we keep.

We are part of a family of brands who treat your house like a home.

ANYSERVICE (OF$250ORMORE) $25 OFF NOTVALIDWITHANYOTHEROFFER. VALIDONLYATPARTICIPATINGLOCATIONS. NOCASHVALUE.ONETIMEONLY. INDEPENDENTLYOWNED&OPERATEDFRANCHISE EXPIRES00/00/0000 GLASSDOCTOR OFCITY INDEPENDENTLYOWNED&OPERATEDFRANCHISE LICENSE#000000 000.000.0000

GlassDoctor 123GlassDoctorWay City,State00000

GlassDoctor.com

Wearepartofa familyofbrandswhocare foryour home like family.

DearHomeowner,

Hineighbor.We’re GlassDoctor andwe specialize inexceptionalglass repairand replacement. Our trained specialistscanquickly repairyourhomeorautomobileandwork tomakeyourpanesperfect. Andour specialists aren’t justexperts– they’re themost respectfulandprofessional folkswhohaveeverworkedonyour homeorautomobile. GlassDoctor ispartof theNeighborly ™ familyofbrands thatmany loyalcustomershavecome to relyon.When youneedworkdone,youknowyoucandependon GlassDoctor too.We’llhandleallglass repairand replacement, includingwindowsand showerenclosures,andallyourautoglassneedswith the same levelofoutstanding serviceyou’vecome toexpect fromour familyofbrands.We’vebeen inbusiness since1962andwhilewe’re locally, independentlyownedandoperated,wecandrawonexpertiseand resourcesofournetworkacross thecountry. We’d like to inviteyou togiveusa try.Giveusacall todayandwe’ll take$25offany serviceof$250ormore. Justcallusat000-000-0000andmention this letter.

03.03.17

Sincerely, (Owner’sName)

Brand Guidelines

HowToConnectWithYourNeighbors,GainCustomers &GROWYourBusinessLocally. Marketing Playbook

Co-branded printed materials Franchise owners are encouraged to join and cross-market in their local territory to boost Neighborly brand awareness to existing customers, lower local marketing costs, and drive additional revenue. The Sure Start and Jump Start direct mail programs are a great place to begin. Consult the Neighborly playbook for a complete how to guide and examples on co-branded printed materials and tactics.

Neighborly ™ branded materials Neighborly specific creative is available for cross- marketing opportunities so local groups or multi-unit franchisees can drive customers to the GetNeighborly websites allowing customers to find all the expert services in one place. This new Neighborly collateral will add impact to existing cross-marketing campaigns already in place or being developed. The following pages contain samples from the Marketing Playbook which can be found on Brand Builder in the Marketing Education section or by copying this URL in your web browser: https://online.flippingbooks.com/view/217803/

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