As I look back on the path that led to the much-anticipated launch of Neighborly ™ , I can’t help but be amazed at the countless hours and numbers of people who helped make it all happen. From the websites, social media platforms, public relations efforts and CRM/Email activities to the local advertising, branded service vehicles and co-ops, each moving part adds value and drives revenue for all brands. We’re all in this together! The level of detail involved in all these touch points is overwhelming. We developed this guide to help you better understand all the areas we have been working on to conduct a successful Neighborly launch. I encourage you to read through the guide. Let it inspire you, motivate you, and move you to continue the momentum and integration of
the Neighborly brand into our local marketing efforts. We can’t do this alone. We need all of you, our front line, on board and committed to making Neighborly succeed. As owners of home service brands, you interact with customers in the same neighborhoods, same cities, and many times, same homes. Now, you have Neighborly, the perfect opportunity and platform to serve your customers in a whole new way... a neighborly way.
Together, let’s use these well- thought-out strategies and
work together to be the best neighbors we can be, to our customers and to our neighboring brands.
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