Drink This
CHOOSE WINE LIKE A SNOB
Decades ago in college, I started conducting wine tastings.
First, to pay for my weekend wine. Then because I found that I loved teaching. I’ve shared my love of wine with hundreds, even thousands, of people. Most of my tastings are informal (though my best blind tasting, for the senior partners of Goldman Sachs and Morgan Stanley, is a story for another day).
By Dr. David Eifrig, owner Eifrig Cellars
But I’m no ordinary wine snob...
Folks get too easily intimidated by wine and wine shopping, worried that they’ll buy the wrong wine for the food. So every single time I conduct a tasting, I start with this simple thought... my opening line, which is also on the back of my Eifrig Cabernet label: “This wine tastes like you imagine it tastes.”
If you follow this one rule, you’ll take most of the worry out of picking a wine. That’s because all you need to do is “own” your taste buds. Commit to picking a wine, try it with a food, and be honest. Does it satisfy, is it heavenly, or is it just so-so? When you blindfold them, most people have
22 | July 2017
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