San Francisco Real Estate 2024: Trends, Wins & What’s Next! Get the inside scoop on SF’s real estate market—sales highlights, key trends, success stories, and expert predictions for 2025. Plus, a dose of inspiration to fuel your next move! 📞 Call Brendon today: 415-640-4757 🌐 Explore more at [brendonkearney.com](http://brendonkearney.com) Ready to make your move? Let’s talk! 🚀
Brendon Kearney Real Estate SAN FRANCISCO 2024 YEAR-IN-REVIEW Market Update
DEAR FRIENDS AND NEIGHBORS,
Happy New Year! I hope 2024 was filled with joy, connections, and growth for you and your loved ones. As we close out the year, I want to take a moment to express my gratitude on behalf of myself and my team. This year was all about recovery and rebuilding after the challenges we faced in 2023—an unpredictable year that tested the resilience of our industry. Throughout it all, your trust in me has been a constant, and for that, I am truly thankful. Every time you buy, sell, or refer a friend or colleague, you have a choice in who you work with. I am honored that you’ve chosen me to navigate the San Francisco real estate market, and your support motivates me to continuously innovate and deliver the high level of service you deserve. Looking ahead to 2025, I am excited about the possibilities and optimistic about the opportunities that lie ahead. As the real estate market continues to evolve, we will work together to explore new ways to elevate my services and ensure your success.
Thank you once again for being a part of my journey. Your partnership is invaluable, and I look forward to working with you in the year ahead.
Wishing you a healthy, prosperous, and successful New Year!
WARM REGARDS,
2024 SAN FRANCISCO MARKET RECAP Signs of Stabilization Amid Mixed Signals
MARKET RESILIENCE IN 2024 San Francisco’s housing market saw a
SHIFTING POLITICAL WINDS A notable development in 2024 was a shift towards political moderation. The city’s electorate rejected the more progressive incumbents in favor of centrist candidates, with a moderate mayor-elect already assembling a team of experienced professionals to implement much-needed reforms. This shift could contribute to a renewed sense of stability and business confidence, potentially bolstering the local housing market in the years ahead. INTEREST RATES: A NEW NORMAL SETS IN Mortgage rates remain above 6%—more than twice the levels seen just a few years ago. This has locked many homeowners into their existing properties, reluctant to swap a sub-3% mortgage for one at today’s elevated rates. However, life circumstances—expanding families, job relocations, financial shifts—are prompting movement in the market. While the “lock-in effect” will persist for a significant portion of homeowners, buyers and sellers appear to be adjusting to the reality that 6%+ rates are here to stay, with transactions continuing as the market recalibrates. As 2025 approaches, the question remains: is now the right time to buy or sell? For those considering their next move, a recalibrated market may present opportunities worth exploring.
measured recovery in 2024 with median home and condominium prices posting year-on-year gains, though still trailing the pandemic-era highs. The volume of new listings and sales rose compared to 2023, yet remained well below long-term norms. Notably, buoyed by a resurgent stock market, luxury home sales outperformed the broader market while competitive bidding activity intensified. On average, properties sold more quickly than in the prior year. This suggests growing confidence among buyers. The start of a new year often brings a renewed sense of optimism—one that translates into real estate transactions as individuals and families look to realign their housing needs with broader life changes.
I’d been through a few home purchases and sales in different markets before, but when I asked a connection who they’d recommend working with in SF, it was a short conversation- “Call Brendon.” Throughout our buying journey, Brendon has truly shown himself to be a pro’s pro. If you want experience and great judgment, communicated well, on your side whatever stage of the process you’re in, call Brendon!
A MARKET DEFINED BY CONTRADICTIONS The past year has delivered conflicting
narratives for San Francisco’s real estate sector. The so-called “doom loop” of urban decline, tech layoffs, and persistently high interest rates painted a bleak picture. Yet despite these headwinds, transaction activity across many market segments remained surprisingly robust. While the year began on uncertain footing, the fourth quarter emerged as an inflection point, marking the shift towards a more seller-friendly environment—a trend that could set the tone for 2025.
ERIK S.
IS NOW THE RIGHT TIME TO BUY OR SELL?
For Sellers
THE EQUITY PROPOSITION For the past several years, my guidance to homeowners considering a sale has been clear: sell only if you require the equity, have no intention of returning, or face a life event necessitating a move. While this remains the case for many, market dynamics are evolving, and I am increasingly optimistic that 2025 will present strong opportunities for both buyers and sellers. Late 2024 marked a subtle yet significant shift. Homeowners began moving not out of necessity, but in pursuit of a better living environment. The tolerance for homes that are “workable but inadequate” is wearing thin, and as a result trading activity is picking up. The combination of elevated mortgage rates and the price corrections that followed has effectively reset market expectations, allowing buyers and sellers to recalibrate. As this cycle progresses, transaction volumes are likely to rise, eventually driving home prices upward as demand strengthens. Is now the right time for you to make a move? If you are considering selling in the next two to six months, now is the time to start the conversation. A well-executed strategy— from meticulous planning to seamless execution—can ensure that the sale of your home is both strategic and effortless.
For Buyers
OPPORTUNITIES ABOUND While market headlines often focus on bidding wars, soaring sale prices, and frenzied competition, the reality in 2024 was markedly different. Buyers exerted greater control over negotiations than at any point in recent memory. Price reductions became increasingly common, and for the first time since the Great Recession, the sale-to- list price ratio dipped below 100%. Buyers remained disciplined, resisting the pressure tactics often deployed in more aggressive seller-driven markets. This shift in dynamics is expected to persist into 2025. Interest rates continue to influence buyer behavior, keeping some on the sidelines. However, the era of ultra-low rates is firmly behind us, and with mortgage rates settling into their new normal, home prices have adjusted accordingly. For those considering a purchase, the focus should remain on fundamental financial principles. Prospective buyers should assess their housing needs, ensure a solid financial foundation—including an appropriate down payment—and, most critically, be comfortable with the monthly mortgage obligation. Locking in a 30-year fixed mortgage remains one of the most effective long-term financial strategies. As income rises over time, fixed payments remain constant, building equity and insulating homeowners from inflationary pressures.
2024 NOTABLE TRANSACTIONS
280 Chattanooga Street | Noe Valley 4 BD 2.5 BA 2,065 SF $2,300,000 SELLER REPRESENTED
3932-3934 26th Street | Noe Valley 5 BD 5.5 BA 4,155 SF $4,999,000 BUYER REPRESENTED
39 Mill Street | Visitacion Valley 2 BD 1 BA 949 SF $875,000 BUYER REPRESENTED
646 40th Avenue | Outer Richmond 3 BD 2 BA 1,535 SF $1,322,202 BUYER REPRESENTED
897 Clayton Street | Cole Valley/Ashbury Heights 6 BD 3.5 BA 3,250 SF $4,500,000 SELLER REPRESENTED
477 Hickory Street | Hayes Valley 3 BD 2 BA 1,585 SF $2,025,000 SELLER REPRESENTED
2135 42nd Avenue | Outer Parkside 3 BD 2 BA 1,682 SF $1,550,000 SELLER REPRESENTED
4644 18th Street | Eureka Valley/Dolores Heights 2 BD 1 BA 1,045 SF $1,103,000 SELLER REPRESENTED
178 Laidley Street | Fairmount Heights 2 BD 1.5 BA 1,282 SF $1,825,000 SELLER REPRESENTED
673 Guerrero Street | Mission Dolores 2 BD 2 BA 1,340 SF $1,425,000 SELLER REPRESENTED
37 Hartford | Eureka Valley/Dolores Heights 3 BD 3 BA 2,246 SF $2,000,000 SELLER REPRESENTED
246 Caselli Avenue | Eureka Valley/Dolores Heights 2 BD 2 BA 934 SF $1,325,000 SELLER REPRESENTED
2855 Jackson Street No. 102 | Pacific Heights 4 BD 3 BA 2,098 SF $2,500,000 BUYER REPRESENTED
AVAILABLE NOW
Throughout the process, Brendon maintained impeccable communication. He kept us informed at every stage, ensuring that we understood the intricacies of the process and felt confident in every decision we made.
900 Green Street No. 600 | Russian Hill 3 BD 3 BA 2,596 SF 3 CAR PARKING $4,250,000
COMING SOON IN 2025
VIN L.
Single Family Home | Parnassus Heights 4 BD 2 BA 2,100 SF 2 CAR PARKING
Single Family Home | Noe Valley 4 BD + DEN 3.5 BA 3,000 SF 2 CAR PARKING
Single Family Home | Outer Richmond 2 BD 2 BA 1,156 SF 2 CAR PARKING
Condominium | Inner Mission 2 BD 2 BA 1,148 SF 1 CAR PARKING
HOW IS MY INVESTMENT PERFORMING?
A prevalent misconception is that mortgage rates move in direct tandem with the Federal Reserve’s benchmark rate. In reality, mortgage rates are more closely linked to movements in the bond market. Investors, rather than reacting primarily to recent interest rate cuts by the Fed, appear to be placing greater emphasis on resilient economic indicators and the trajectory of inflation. Given prevailing market dynamics, should investors reassess the bond market’s influence on mortgage rates, and what implications might this hold for future borrowing costs? Why are mortgage rates remaining high when the Fed keeps lowering rates?
The question underlying the ever-popular inquiry—”How’s the market?”—is, at its core, a straightforward one: “How is my investment performing?” The past five years have been nothing short of a rollercoaster for real estate, marked by unprecedented volatility and a deluge of headlines chronicling its twists and turns. The pandemic-era housing market saw an extraordinary surge, with both transaction volumes and median home prices rising sharply between March 2020 and mid-2022. However, by July 2022, headwinds emerged. The 30-year mortgage rate began its ascent, climbing relentlessly until late 2023, when it peaked just shy of 8%. This dramatic shift in borrowing costs sent ripples through the market, leading to a sharp decline in both home sales and price growth. While year-over-year metrics often serve as the standard barometer, this year offers an opportunity to take a longer view—assessing a decade’s worth of appreciation. Despite prevailing economic uncertainties and the broader mood of caution, San Francisco real estate remains one of the most resilient and rewarding long-term investments available.
2024 VS 2014
↑ 36.7% MEDIAN SALE PRICE
↓ 22.7% NUMBER SOLD
↑ 20.8% AVG $ / SF
↑ 5.44 % TOTAL SALES BY VOLUME
↑ 23.53 % DAYS ON MARKET
Property Market Trends: A Decade of Homeownership
For homeowners assessing the real impact of market fluctuations, the numbers provide a compelling narrative. Consider a property acquired in 2014 for $2 million. Based on market trends, its current valuation would stand at approximately $2.73 million—down from a peak of $2.92 million in 2022, when property prices reached record highs before the Federal Reserve’s tightening cycle began. This represents a gain of $733,700 purely from market appreciation, in addition to the equity accrued through mortgage repayments. Assuming a 20% down payment and a 30-year mortgage at a historically low 2.5% interest rate, the outstanding loan balance would now be approximately $1.2 million. This translates into $795,230 of equity built through principal payments alone. When accounting for market appreciation, the homeowner’s total equity position rises to an estimated $1.53 million —all while maintaining residency in the property. This underscores the long-term wealth- building potential of homeownership, despite cyclical fluctuations in the housing market.
MARKET TRENDS
MARKET TRENDS
2024 HOUSING MARKET TRENDS Resilient Pricing Amid Lower Sales Volumes
BY THE NEIGHBORHOOD Rising Transactions and Selective Price Growth
Despite a decline in total sales volumes compared to a decade ago, the housing market continues to exhibit price resilience. Transaction activity has softened, reflecting shifting buyer sentiment, yet median prices and price per square foot remain firmly on an upward trajectory. The median sale price has appreciated significantly over the past decade, reflecting sustained demand and limited supply dynamics. Meanwhile, average price per square foot has also seen steady gains, suggesting a willingness among buyers to pay a premium for available inventory. Days on market (DOM) has edged lower year over year, indicating that competitively priced properties continue to attract buyers efficiently. However, compared to 2014, homes are taking longer to sell, a likely reflection of higher borrowing costs and a more measured pace of transactions. Overall, the data underscores a market in transition—characterized by rebounding sales activity and continued price appreciation, suggesting that long-term structural factors are keeping valuations elevated despite cyclical pressures.
UNITS SOLD
MEDIAN SALE PRICE (M) 2024 YOY
DAYS ON MARKET
2024
YOY
2024
YOY
287
5.5%
$1 ,760
8.3%
31
-6.1%
DISTRICT 1
434
10.2%
$1 ,539
4.0%
21
-22.2%
DISTRICT 2
161
4.5%
$1 ,250
4.0%
26
-10.3%
DISTRICT 3
332
11.0%
$1 ,740
6.4%
27
-12.9%
DISTRICT 4
634
6.6%
$1 ,698
8.6%
34
-8.1%
DISTRICT 5
248
-1.2%
$1 ,150
-8.0%
41
-12.8%
DISTRICT 6
388
32.4%
$2,050
5.1%
47
4.4%
DISTRICT 7
2024
459
17.7%
$1 ,015
3.0%
68
1.5%
DISTRICT 8
TOTAL SALES UNITS
VS 2023
VS 2014
892
7.5%
$1 ,141
3.7%
55
-6.8%
DISTRICT 9
4,306
↑10.4%
↓22%
480
12.9%
$1 ,056
-1.9%
40
11.1%
DISTRICT 10
MEDIAN $
$1,360
↑4.1%
↑36.7%
The property market has demonstrated notable resilience, with transaction volumes increasing across most districts. Sales activity was particularly strong in key residential areas, reflecting sustained demand despite broader macroeconomic pressures. Price trends, however, were more varied. More quintessential San Francisco neighborhood districts saw healthy price appreciation, particularly in higher-end segments, while areas with higher density housing stock experienced more moderate gains. A few areas even recorded price declines, suggesting selective softening in certain pockets of the market. Overall, the data points to a market in transition—while sales volumes are recovering, pricing strength remains uneven among San Francisco’s many micromarkets, shaped by both economic conditions and district-specific fundamentals.
AVG $ / SF $1,017
↑2.4%
↑20.8%
DAYS ON MARKET
42
↓4.5%
↑23.5%
MARKET TRENDS
San Francisco’s prime real estate sector demonstrated resilience in 2024. At the ultra-high end ($9M+), the volume of transactions dipped slightly, yet sale prices surged, underscoring sustained demand for trophy properties. Notably, homes priced above $20M on the city’s prestigious Gold Coast traded hands—some with multiple bids—suggesting a revival in the venture capital community following a brief hiatus. Historically, a rebound in VC activity has preceded a resurgence in demand for homes at all price points, hinting at further strength in the luxury segment. Market sentiment suggests a substantial pool of high-net-worth buyers actively seeking the right property—waiting for the perfect opportunity to enter the market. Luxury Market: A Resurgence at the Top End
SINGLE-FAMILY HOME MARKET Single Family Homes make up 48% of total home sales in San Francisco
San Francisco’s real estate market showed measured gains in 2024, with rising prices, increased transaction volumes, and improved market efficiency. While activity remains below historical peaks, growing buyer and seller confidence suggests a stabilizing landscape. Upward price momentum and stronger sales indicate a healthier, more active market. Despite macroeconomic uncertainties, the data points to a fundamentally resilient housing sector. San Francisco’s housing market over the past decade has delivered substantial equity gains, with the median sale price increasing despite a decline in transaction volume. The imbalance between supply and demand has driven home values higher, even as the number of sales fell and the average time on market increased. Long-term homeowners have benefited from significant appreciation. The data underscores our persistent housing shortage and its resilience as a high-value real estate market.
2024
MEDIAN SALE PRICE
VS 2023
VS 2014
2024 in Review
$1.61M
↑3.9%
↑55.1%
San Francisco’s single-family housing market in 2024 demonstrated modest price appreciation, though transaction volumes remained below historical averages. Homes continued to sell at a premium over list prices, yet buyers adopted a more measured approach, extending the time required to close deals. While competition persists, the market operates at a more deliberate pace compared to a decade ago, reflecting evolving affordability challenges, elevated financing costs, and broader economic shifts.
NUMBER SOLD
2,067
↑13.4%
↓20.6%
AVG $ / SF $1,203
↑3.4%
↑43%
KEY INSIGHTS
• Sustained Price Growth: The median sale price continued its ascent in 2023, posting a significant increase from 2014 levels. This trend highlights the persistent demand for housing in one of the nation’s most supply-constrained markets. • Muted Transaction Volumes: While home sales rose year-on-year, total transactions remain well below 2014 levels, reflecting a broader contraction in liquidity over the past decade.
• Premium Valuations: The average price per square foot saw a notable increase, reinforcing San Francisco’s position as one of the most expensive real estate markets in the US. • Evolving Market Dynamics: The list-to-sale price ratio remained above 100%, indicating that competitive pricing remains a factor. However, the pace of transactions has slowed, with homes spending more time on the market compared to 2014.
LIST / SALE RATIO
107%
↑3.5%
↑4.7%
DAYS ON MARKET
27
↓6.9%
↑60%
MARKET TRENDS
MARKET TRENDS
CONDO MARKET
KEY INSIGHTS
• Price Appreciation: The median sale price rose year-on-year, continuing a longer- term upward trajectory, with significant gains relative to 2014. • Sales Activity: Transaction volumes increased compared to 2023, though remain significantly below 2014 levels, underscoring ongoing market volatility and tempered demand. • Price per Square Foot: Modest growth in the average price per square foot suggests continued buyer willingness to pay a premium for well-located properties. • Market Softening: The list-to-sale price ratio declined, while days on market remained elevated, with homes taking much longer to sell than in 2014, indicating a more measured pace of transactions.
Condominiums make up 52% of total home sales in San Francisco
San Francisco’s condo market in 2024 saw modest price growth alongside a notable increase in transaction volumes, indicating a gradual resurgence in buyer activity. Pricing power remained subdued, with properties selling closer to asking price and homes taking just as long to sell as in the previous year. The rise in total sales volume suggests improving liquidity, though the market continues to operate under tempered demand conditions. Overall, while the sector shows signs of stabilization, buyers retain a measured approach, reflecting broader affordability and economic constraints. Over the past decade, the condo market has experienced significant price appreciation, though transaction volumes have declined sharply. While overall sales values have increased, properties are taking longer to sell, and sellers are securing slightly lower premiums relative to list prices compared to 2014. The rise in price per square foot underscores sustained demand for high-value urban real estate, despite affordability challenges and evolving market conditions. These trends highlight a market that remains resilient but has fundamentally shifted toward slower, more deliberate transactions.
2024
MEDIAN SALE PRICE
VS 2023
VS 2014
$1.1M
↑1.4%
↑18.8%
NUMBER SOLD
2,235
↑7.6%
↓27.5%
AVG $ / SF $1,011
↑1.6%
↑11.8%
San Francisco’s condominium sector in 2024 exhibited gradual price appreciation but continued to face structural challenges, including longer selling times and a lower transaction volume compared to its peak years. While demand remains resilient, the market reflects a new equilibrium shaped by affordability constraints, financing costs, and shifting buyer preferences. A New Equilibrium
LIST / SALE RATIO
97.9%
↓1.1%
↓3%
DAYS ON MARKET
56
Flat
↑60%
MARKET TRENDS
BREAKING DOWN SAN FRANCISCO’S CONDO MARKET At first glance, the condominium sector appears to be dramatically lagging behind the single-family home market. However, a closer examination reveals a more nuanced landscape, with a stark divergence between the performance of boutique, low-density buildings and larger, amenity-rich high-rises. HIGH-DENSITY MARKET GROWTH The high-density segment—concentrated in South Beach, Yerba Buena, and Mission Bay— recorded a marked improvement in both the number of sales and the median sale price over 2023. This uptick suggests a resurgence in demand, likely driven by a gradual return to in-office work culture. As more firms reinstate office-based operations, absorption rates for these properties are expected to strengthen. STABLE GROWTH IN RESIDENTIAL NEIGHBORHOODS In traditionally low-rise, residential districts such as Noe Valley and the Castro, the market exhibited stability, marking the end of the price declines seen in 2022 and early 2023. Sale prices remained steady, while transaction volumes rose 8%, with average sale prices edging up 1.5%. INVESTMENT DECISION Given the decline in high-density condo sales and longer selling times, they appear to be a riskier investment in the current market climate. Concentrating on neighborhood condos in sought-after locations seems like the more prudent move.
MARKET TRENDS
A MARKET OF CONTRASTS
On the surface, the broader condominium market may appear sluggish. However, a deeper analysis reveals two distinct trajectories: high-density districts, particularly in the downtown core, are rebounding as corporate work patterns evolve, while more residential neighborhoods are experiencing measured but stable demand. This bifurcation underscores a shifting dynamic in San Francisco’s housing market—one shaped by changing lifestyle preferences and broader economic forces. When comparing these two distinct markets in San Francisco over the 10-year period, some very clear trends begin to emerge.
Hi-Density Condominium Sales
Neighborhood Condominium Sales
2024 VS 2014
2024 VS 2014
↑ 9.9% MEDIAN SALE PRICE ($995 VS $905)
↓ 34.2% NUMBER SOLD (1,005 VS 1,528)
↑ 5.1 % AVG $ / SF ($1,008 VS $995)
↑ 24.8% MEDIAN SALE PRICE ($1.3M VS $1.1M)
↓ 23.1% NUMBER SOLD (867 VS 1,128)
↑ 21.8% AVG $ / SF ($1,058 VS $869)
↓ 2.4% LIST / SALE RATIO (97.6% VS 100%)
↑ 88.2% DAYS ON MARKET (64 VS 34)
↓ 3.3% LIST / SALE RATIO (98.7% VS 102%)
↑ 33.3% DAYS ON MARKET (40 VS 30)
*Hi-Density markets defined as San Francisco real estate districts 8 and 9.
*Neighborhood markets defined as San Francisco real estate districts 1-7, 10.
Brendon was an incredible partner to us as we navigated a new to us real estate challenge which ultimately landed us a beautiful condo that exceeded our expectations. He was by our side every step of the way, wisely steering us away from less ideal options and helping us through a fast close.
WENDY S.
SUCCESS STORY
280 CHATTANOOGA STREET Noe Valley Victorian
“From our first meeting until the last phone call, Brendon was always on top of the details and extremely reassuring. We had a very tight timeline to execute for the sale and he pulled it off beautifully. He expected to hit a certain number and hit it exactly! Brendon is a total pro and a trustworthy, kind person to work with. Thank you again, Brendon!”
SARAH D.
8 DAYS ON MARKET
$85,212 INVESTMENT COSTS
$2,300,000 SALE PRICE
BEFORE
21.4% OVER LIST PRICE
43.8% RETURN ON INVESTMENT
In the heart of Noe Valley lies this charming 1876 Victorian. The Sellers sought an agent who could honor its rich history while maximizing value on a tight budget. We strategically invested $85,212 to refresh the home’s timeless appeal and understated elegance. Given the deferred maintenance and layered DIY updates, we had our work cut out for us. Within eight days on the market, we secured four offers and closed at an impressive $2.3M—far exceeding the expected as-is sale price of $1.6M. The final sale reflected a remarkable 21.4% premium over the list price, delivering a recaptured equity gain of $700,000 and an outstanding 43.8% ROI for the sellers.
$700,000 EQUITY CAPTURED
AFTER
2025 SAN FRANCISCO MARKET PREDICTIONS
7 SECONDS That’s how long you have to make an impression before buyers scroll to the next listing.
DOWNTOWN RESURGENCE AND COMMERCIAL SPACE DEMAND San Francisco’s downtown is experiencing a revival, driven by a wave of economic optimism and a shift toward office occupancy. Companies like Salesforce, Meta, Apple, and Alphabet are pushing for employee returns to in-person work, breathing new life into commercial spaces. AI’s rapid growth is absorbing vast amounts of office real estate, accelerating this rebound and further boosting demand for both residential and commercial properties in the city center. LUXURY HOME SALES THRIVE San Francisco’s luxury home market is thriving, with $10M+ sales remaining robust. Venture capitalists continue to invest in the city, contributing to the high-end market’s strength. Homes in the $5M to $10M range have seen a remarkable 48% surge year-over-year. Low inventory and rising demand continue to push prices upward, especially in the luxury condo segment. INTEREST RATES & BUYER ACTIVITY Despite higher interest rates becoming the new normal, motivated buyers are still active in the market. The trend toward higher rates has not dampened enthusiasm; instead, buyers are returning when the right property becomes available. The continuing shortage of inventory adds pressure, keeping home prices elevated across various segments. ECONOMIC OPTIMISM UNDER NEW LEADERSHIP San Francisco’s economic climate is further buoyed by a new mayor and a more moderate city board, which are fostering a more
“Developing effective teams and maintaining a vibrant, healthy culture are clearly key for our success — and we believe this is best achieved through working together in person.” JP MORGAN CHASE business-friendly environment. This leadership shift is expected to continue supporting the city’s growth, with increasing investor confidence and a broader sense of economic enthusiasm propelling the market forward throughout 2025. RTO: RETURN TO OFFICE Salesforce is one of the key leaders in the Return To Office trend in San Francisco. A great many companies are now following suit. With tremendous right-sizing of companies office space consumption (a lot of fat has been cut) and with streamlined human capital the office space sector is seeing a resurgent growth. This trend will continue to bring all levels of homeowners to the city. THE AI BOOM San Francisco has always been a boom and bust town. From the gold rush to the internet we’ve seen it all - and we’re here to talk about it! The AI Boom is upon us. I for one am always excited to see what is coming down the pipeline and I am energetic about the future of business with new AI enhanced operations. We are already using AI in real estate marketing. How do you think AI will affect the role of the real estate broker in the future?
SPARK THEIR IMAGINATION When buyers evaluate a home, they seek a space they can imagine themselves living in. A few simple changes can make your home dramatically more appealing.
DON’T SQUANDER YOUR FIRST IMPRESSION All buyers preview homes online before making time to visit in person, and professional staging is what puts your home on their must-see list.
WHY WORK WITH BRENDON?
SAN FRANCISCO REAL ESTATE, MADE EFFORTLESS With over 22 years of experience in San Francisco real estate, I bring unmatched market expertise and a proven track record of success. My clients consistently highlight my strategic approach and dedication, and I’ve earned a stellar reputation among other agents—giving my clients an advantage in competitive situations. In a market as dynamic as SF, you need an agent with deep local knowledge, trusted relationships, and the expertise to navigate any market condition, which is exactly what I deliver.
WITH ME, YOU’LL:
Always know what to expect —with a personalized, step-by-step plan
Reach the best net outcome —considering all aspects of the deal, not just price
Skip the rookie mistakes —because I’ve honed my process over 20+ years
Access insider opportunities —through my deep ties with the SF community
Get every job done right —with trusted craftspeople, brokers, lawyers, and more
Every person’s situation is unique. That’s why I invest time up front in getting to know you and understanding your particular needs. Together, we’ll build a step-by-step plan so you know exactly what to expect and when. I will get you from where you are to where you want to be, and make it feel effortless.
11/10 would recommend. Brendon guided us through every step of the process and helped us secure our dream home in what ended up being a fast paced and competitive bidding process. Overall, Brendon is a fantastic agent for new and seasoned buyers alike.
MEERA C.
BRENDON KEARNEY
Broker, Top 1% San Francisco Agents 415.640.4757 brendon.kearney@compass.com brendonkearney.com DRE 01350213
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527235. All material present- ed herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate.
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