Consumers Attitide Toward Packaging Increases Consumers are concerned about packaging in many ways due to COVID-19, however attitudes are chang- ing in a positive way, according to a survey conduct- ed by FMCG Gurus. 40 percent of global consumers stated they have more positive perceptions towards packaging as a result of COVID-19.This positive shift in attitude is said to be due to consumers wanting their food to be protected from the virus. Seven out of 10 consumers said that they believe that packaging keeps food safe. Consumers are also said to be re-evaluating their eat- ing and drinking habits as they look to lead healthier lifestyles. Whilst a high level of attention will be giv- en to product formulation and improved wellbeing, consumers will also pay close attention to packaging as they evaluate the role that it has on health, the re- search firm suggested. There is increasing global demand to establish the authenticity of food products by demonstrating an un- broken supply chain from the source through to the final consumers. FMCG Gurus research also showed that, across the globe, almost one in two consumers (47 percent) said that they are willing to pay for a product if the packag-
ing has less of an environmental impact. Fifty-five per- cent have now become “more concerned” about the environment as a result of COVID-19. However, consumers are not overly trusting of sus- tainability claims made by packaging brands, the re- search revealed. Green-washing — deceptive mar- keting about sustainability — and consumers being subject to high profile cases where environmental claims later prove to be misleading or inaccurate were noted to be the primary concerns for consumers.
Tarsus Confirms China Show Location, Dates
The organizer of the Labelexpo and Brand Print Global Series’ of international trade shows, Tarsus Group, confirmed Shenzhen as the location for the lat- est additions to its expanding print portfolio in China, which, at this writing, take place between December 8-10, 2020. The two co-located shows, Labelexpo South China and Brand Print South China, announced last Decem- ber, will be hosted at Shenzhen World Exhibition & Convention Center. Collectively, Labelexpo South Chi- na and Brand Print South China 2020 will reportedly cover 10,000 square meters of floor space.
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Flexo Market News May 25, 2020 3
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