Enhancing Lives—It’s What We Do
When we first started Melaleuca in September 1985, our vision was to market items containing Melaleuca Oil—a natural product that we believed had tremendous potential. We didn’t like the traditional business model of using middlemen and retail stores to sell the product, so we came up with a simple way for customers to earn commissions by referring others to purchase our products directly. This helped keep our costs lower and created a unique way for the average family to earn additional income in their spare time. We quickly learned that the demand for natural products was much greater than we had predicted. We also discovered many other natural ingredients that were highly effective in treating or preventing various health problems. Our vision grew as we met scientists with years of experience developing natural products that are more effective than the grocery store brands. Some of these scientists had developed remarkable products but had no way of marketing them. Major corporations weren’t interested in natural products because of the difficulty of patenting natural ingredients and their uses. Because these larger corporations don’t have products with exclusivity protection, they focus more on discovering patentable synthetic ingredients that are mass-produced with low costs and high profit margins. Our philosophy has been different from the beginning. We built partnerships with scientists like Dr. Garry Buettner of The University of Iowa for the revolutionary discovery of our patented Oligo ® technology and Dr. Larry Wang who patented the discovery we used in the original Access ® Bar . Because of these partnerships, Melaleuca’s popularity has exploded, becoming one of the fastest-growing companies with more than US $2 billion in annual sales worldwide. We continue to focus on products that contain only the finest natural ingredients. We carry only products with documented science supporting their effectiveness. We don’t, and won’t, market products whose popularity is based on folklore. In our catalog you’ll find the work of dozens of scientists, doctors, pharmacists, cosmetologists, and other experts. Many of our products were developed and perfected by our own staff, but we continue to look for and build partnerships with outside scientists as well. As you use them, we believe your experience with our products will exceed what you’ve had with grocery store brands. Our original concept of having customers refer other customers to Melaleuca in their spare time has expanded. Today, thousands of households depend on Melaleuca as their sole source of income, and hundreds of thousands more receive part-time “thank you” checks for having helped us spread the word. We believe in partnering with “the little guy”—average families. Our mission is “To enhance the lives of those we touch by helping people reach their goals SM .” When you purchase Melaleuca products, take comfort in knowing that not only are you using exceptional products, but profits from your purchase also help families around the world. We enjoy helping folks live a longer, more vibrant lives. At the same time, we’re helping average people get ahead financially. Enhancing lives—it’s what we do.
PRODUCT PHILOSOPHY You and your family deserve the absolute highest-quality products. No corners cut. No shortcuts taken . Only the highest-quality products will provide your family the absolute best value. We don’t add extra water or fillers. Wherever possible, we use naturally derived ingredients instead of synthetic chemicals. Your health and safety are our top concerns. So the ingredients we use are well researched and tested to provide the experience you expect. If a product isn’t superior, we won’t sell it. All of our products must either 1) outperform the competition, 2) provide benefits that the competition can’t, or 3) deliver equal or better quality at a much better price.
FRANK L. VANDERSLOOT EXECUTIVE CHAIRMAN
2 WELCOME TO MELALEUCA
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