The Blue Diamond Nutty Cruiser will be making its California debut! It will provide Snack Almonds samples as well as games and opportunities to win Blue Diamond swag. The Almond Breeze ® station will include a coffee cart with beverages provided by Camellia Coffee Roasters (camelliacoffeeroasters.com) where a Camellia team member will be on-site crafting hot beverages using Almond Breeze ® Barista Blend. To showcase versatility with a cold beverage option, the Almond Breeze ® station will also have bike blenders available as an interactive activity for guests. Attendees can blend their own smoothies on a bike blender using fresh fruits and Almond Breeze ® Almondmilk. To highlight Snack Almonds flavors alongside Urban Roots craft beers, the Snack Almonds table will include samples of Mike’s Hot Honey Almonds, Smokehouse Almonds, and Spicy Dill Pickle Almonds. Attendees 21+ can also enjoy a beer flight paired with Blue Diamond Snack Almonds. Blue Diamond Almonds and More will receive its own station to celebrate its arrival and draw awareness of this new, exciting product. At this station, attendees will receive samples of all Almonds and More flavors: Smokehouse, Roasted Sea Salt, and Honey Roasted. The Nut-Thins station will feature a variety of Nut-Thins flavors along with a spread of charcuterie, cheese and/or dips for consumers to try. Nut-Thins Flavors available will be: Hint of Sea Salt, Cheddar Cheese, and Artisan Multi-Seed. Local media and influencers from the Sacramento area are invited to provide coverage of the event and National Almond Day. Also invited are local Sacramento government and personnel to help showcase Blue Diamond ’s hometown support. Calendar listings will also be posted on local channels to advertise the free event.
For National Almond Day, Blue Diamond will be hosting flash deals at the Nut & Gift Shop and on Amazon. “It’s an honor to, once again, partner with Urban Roots to celebrate National Almond Day!” said Maya Erwin, Blue Diamond ’s VP of Marketing and Innovation. “ Blue Diamond is making a splash in the Sacramento community by providing product sampling in a variety of treatments. From Almonds and More samples to drinks made with Almond Breeze ® Barista Blend, there will be something for everyone to be excited about. We hope our community is as excited to expand their celebration of National Almond Day as we are!” After the National Almond Day event, the Nutty Cruiser will appear at a series of events: • February 17: The Nutty Cruiser delivers lunch to the 2024 Annual Growers Meeting drawing winner in Hughson, Ca.
• February 18: The Nutty Cruiser visits the Blue Diamond Salida and Turlock Plants for a photo opportunity and to deliver treats. • February 19: The Nutty Cruiser visits the Blue Diamond Headquarters in Sacramento.
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JANUARY–FEBRUARY 2025
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