“I firmly believe that we have the right product in the right place at the right time, and we are well positioned to grow demand around the world for California almonds with new products, new markets, new innovations and new partnerships,” Turner concluded. I firmly believe that we have the right product in the right place at the right time, and we are well positioned to grow demand around the world for California almonds with new products, new markets, new innovations and new partnerships. —Clarice Turner, President & CEO, ABC
Other opportunities ABC continues to seek out are places they can reach large and growing audiences like China’s T-MALL and online gaming. Starting this spring, they are also collaborating with Smoothie King. As the largest smoothie chain in the world, customers will be encouraged to add almond products to their smoothies to help with muscle recovery, based on exciting new research (https://bit.ly/4arFlhg) indicating almonds reduce pain and muscle damage post-exercise. Staying Competitive Turner noted that for 170 years, the almond industry has proved its tenacity and adaptability. It’s clear that challenges are inevitable, so looking ahead, creativity and resourcefulness will be essential. Fortunately, ABC is equipped with valuable data to provide resources to growers and ensure almond farming remains a rewarding venture for years to come.
Article contributed by the Almond Board of California
Alicia Rockwell New Board Chair for the Almond Board of California
The Almond Board of California’s Board of
and impressive individuals who care deeply about our industry. Together, we will continue to address industry challenges and build a prosperous future for the California almond industry.” The ABC Board sets policy and approves budgets in major areas, including global market development, production research, public relations and advertising, nutrition research, statistical reporting, quality control and food safety. ABC is a Federal Marketing Order dedicated to promoting California almonds to domestic and international audiences through marketing efforts and by funding, ensuring food safety and promoting studies about almonds’ health benefits and state of the art agricultural practices to aid growers and to further the industry’s efforts in environmental stewardship.
Directors elected Alicia Rockwell to be the new Chair of the Board. Rockwell took over the role on January 1 from Alexi Rodriguez, who began a new role of her own
on January 1 as CEO of the Almond Alliance.
Rockwell is the Chief Government and Public Affairs Officer for Blue Diamond Growers . Brandon Rebiero, a co-founder of Gold Leaf Farming, was elected the Board’s Vice Chair. “I’m honored to have the trust of my fellow board members,” said Rockwell. “The Board is a strong group of experienced
Article contributed by the Almond Board of California
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JANUARY–FEBRUARY 2025
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