10 — January 13 - 26, 2012 — Mid Atlantic Real Estate Journal
MARE journal.com
2012 F ORECAST By Emanuel Stern, Hartz Mountain Industries Benefits of going green go well beyond good publicity
O ne of our greatest en- vironmental threats is that companies
these initiatives lose their energy? Not if companies tie their sustainability programs to their financial performance. Green is not just the color of the sustainability movement, it’s the color of the money we make from being good stew- ards of the environment. Sustainability programs improve efficiency, which equals significant financial benefits—less garbage and less electrical consumption means it costs less to run your business. For example, since making upgrades to our HVAC operating systems and light-
ing Hartz Mountain has saved nearly $700,000 per year while lowering its energy demand by 4,636,789 kilowatt-hours annually. Solar power has been a great resource as well. Hartz Moun- tain installed solar power panels on 13 of our buildings for energy use by Hartz and our tenants to date. The panels satisfied our social agenda but we wouldn’t have done it if we didn’t think we could make money from the investment – and now solar energy is a significant profit center on our business, allowing us to grow revenues despite the down
economy. In-house success with solar energy led Hartz to create the Hartz Solar HamiltonArray to supply third party companies with solar energy to be used on New Jersey’s power grid. Comprised of over 30,000 solar modules, it is one of the largest solar power systems deliver- ing power in New Jersey and solidifies Hartz Mountain’s position as a leading solar power producer in the state. If we hadn’t seen the finan- cial benefits from the rooftop power panels, we may not have recognized the potential financial gains from the land
array. As energy prices threaten to increase, and environmen- tal concerns continue to rise, demand for alternate energy will also grow. Our decision to stay ahead of the sustain- ability curve will keep our carbon footprint small while our financial gains continue to grow. Emanuel Stern is presi- dent and COO for Hartz Mountain Industries. ■ Jackson Cross reports on Greater Wilmington . . . continued from page 9 REALTORS says home sales are down because of weak consumer confidence and tight lending criteria. “The big question is --- What can we expect to see in 2012? We believe, along with most economists that we follow, that there will not be a double dip recession. We believe that we have seen the bottom and that it is behind us. However, we believe that most people will continue to bide their time and wait until they are sure that we are well on the way to recovery. “We expect business lead- ers will continue to put off their real estate decisions for another 12 months, treading water rather than diving in. With that in mind we believe that mid-year 2012 improve- ments will slide into 2013, after the election, after year end accounting, and the 2013 New Year’s Eve Party. I am hopeful that the first quarter of 2013 will see improve- ments for us all and certainly for the real estate picture in Delaware”. Jackson Cross Partners is a Commercial Real Estate company, focusing on a con- sultative approach to client service. The Jackson Cross team brings extensive experi- ence in Corporate Real Estate, Brokerage, Development and Finance to the property life cycle. With offices in Phila- delphia and King of Prussia, Pennsylvania; Wilmington, Delaware; and, Swedesboro, New Jersey, Jackson Cross provides market coverage throughout the Delaware Valley as well as access to markets throughout the world through its membership in the Society of Industrial and Office Realtors (SIOR). ■
c a n ’ t g e t much press from ‘going green ’ any more. Many sustainabil- ity programs came form a sincere inter- est in evolv-
Emanuel Stern
ing corporate culture to reduce carbon footprints, but the positive exposure from these efforts was equally appealing. With “green” being the norm and not press-worthy, will
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