Meet the Creative
Maclaine Noah
“I believe one intentional and informed purchase outweighs 10 spontaneous purchases that you end up donating the following year,” said Maclaine Noah , founder and owner of Color the Hills . The personal color analyst started her business in Spearfish in January 2024 with a heart for people and color harmony. Her goal is simple: to give people the tools to make informed clothing purchases, open their minds to new colors, and support local businesses in the process.
to bring this exciting tool to western South Dakota,” shared Noah.
Her training was done via True Colour International , and was completed in person with three new analysts in Dallas in October of 2023. The organization has analysts all over the globe. You may have seen color analysis videos online where stylists help clients find their “color season,” a palette of colors that best complements their natural features. From there, they are assigned one of 12 color seasons that will help guide their wardrobe, makeup, and jewelry choices.
“Personal color analysis has taken social media by storm, and I wanted
Written by Greta Smith + Photos by John Snyder
24 | 605MAGAZINE.COM
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