LIFESTYLE
“South Dakota is like a really big small town,” said Janelle Schock , owner and designer at SoDak Clothing . “There are so many great people working really hard to make a difference, and we want to come alongside them and help them with that.” SoDak Clothing Sew Much to Give
Janelle and her husband, Andrew , acquired SoDak Clothing from a cousin in 2016.
Originally created based on a need for better branded South Dakota merch, the Schocks were asked to take over the company because of Janelle’s history as a photographer, and the couple’s enchantment with the state. “They were like, ‘it just fits you guys, we feel like you should take this and run with it,’ so we did,” said Andrew. The couple branded and expanded what was at the time simply a t-shirt brand, adding sweatshirts, hats, stickers, mugs and more. “Our first priority is to develop authentic, lasting friendships as we promote all things South Dakota,” said Janelle. “The second is to offer quality goods that are reflective of the caliber of our SoDak state.” Written by Greta Smith + photos by John & Alana Snyder
THE HOLIDAY ISSUE november 2024
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