The couple also does unique designs for specific requests, like for a Walk to End Alzheimer’s campaign, or for different restaurant and boutique merchandise. Ultimately, Janelle says she won’t make anything she wouldn’t want to wear herself. “We want to be that favorite shirt you reach for, the hat you can’t go a day without, or the shirt that brings you back to memories of that one summer road trip you will never forget,” she explained.
Janelle and Andrew also host SoDak Certified , a platform on their website where they promote different businesses they run across while traveling. “We always have people reach out to us and say something like, ‘we’re in Spearfish, where can we grab coffee?’ and we want to encourage everyone in the state,” explained Janelle. The couple takes the time to promote these hidden-gem-type spots on their social media.
“My favorite part of the job is the adventure of meeting new people.” Andrew Schock
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