LIFESTYLE
“The people of South Dakota are so much bigger than we give ourselves credit for, and we want to encourage and highlight them.”
Janelle Schock
“We love making connections across South Dakota, because you're never that far removed from a relationship,” said Andrew. “It’s a big place, but it’s a small place at the same time.” Janelle and Andrew have also developed a sister company, Snowbird Collective . The clothing line works with nonprofits and local businesses in Southwest Florida with hurricane relief efforts after Ian , and the couple has plans to visit to help after hurricanes Helene and Milton . Snowbird Collective features golf wear, Hawaiian shirts, sweaters, and more, and always aims to be environmentally conscious. As life changes and evolves for the Schocks, they remain passionate about making the world a better place and stewarding their gifts and assets to do just that. “We’re more than a t-shirt brand or a tourism brand, we’re making a difference,” said Janelle. FOR MORE INFORMATION, VISIT SODAK.COM+
THE HOLIDAY ISSUE november 2024
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