Your campaigns and ad groups are… Franklin Square Campaign: • General Physical Therapy • Home Care • Neurological • Occupational Therapy
Bronx Campaign: •
General Physical Therapy
•
Shoulder Pain
•
Back Pain
•
Hip/Knee Pain
Cedarhurst Campaign: •
Valley Stream: •
General Physical Therapy
General Physical Therapy
•
Dynamic Ad Group for PT
•
Knee Pain
•
Back Pain
Smithtown Campaign: •
General Physical Therapy
•
Shoulder Pain
•
Back Pain
Note: Prior to joining Practice Promotions, NY PT & Wellness ran some Google Ads. You may see additional old paused / removed Google Ad campaigns within your account, but they were not created or managed by Practice Promotions.
GOOGLE ADS STRATEGY FOR Q4 2023
Current Enabled Campaigns: • Franklin Square • Cedarhurst • Smithtown (re-enabled last month and paused Bronx) • Valley Stream (created campaign 2 months ago to increase patient volume)
Recommendations for Q4 2023 • Monitor search terms for Valley Stream, which is a newer campaign. • Win! On our last monthly call, NY PT reported a large increase in patient volume to Valley Stream. • Monitor phone call tracking to make sure leads are genuine, high-quality, and quotable • Listen to calls • Filter by call duration • Mark which leads are truly quotable • Add to negative keywords to filter out low-quality leads. • Ensure that patient leads are costing less than $45 each.
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