RESULTS Newsletter Results are also tracked on the 2023 Marketing Calendar Graphs Tab , and reviewed during our monthly and quarterly meetings. We track leads from the newsletter call tracking numbers assigned to each location, as well as how many unique people click on an appointment request button or link.
Call tracking leads are filtered down to callers who:
• Use one of the newsletter call tracking numbers • Identify themselves as a new or returning patient • Are not a repeat caller
• Stay on the line for at least 1 minute Appointment request leads are counted by:
• Users who click an appointment button/link for one of the locations in the digital newsletter email blast • Users with a unique IP address
Made with FlippingBook Converter PDF to HTML5