STRATEGY STRATEGY
The ULTIMATE Patient Acquisition Strategy TM
Strategy: Strategy: Strategy: Strategy:
High number of local visitors to your website & blog. You appear in 2-3 places on page 1 of Google for several search terms. Outcomes: High number of local visitors to your website & blog. High number of local visitors to your website & blog. High number of local visitors to your website & blog. Outcomes: Outcomes: High number of people calling your front desk or requesting an appointment online. High number of people calling your front desk or requesting an appointment online. front desk or requesting an appointment online. front desk or requesting an appointment online. High number of people calling your High number of people calling your High number of people calling your front desk or requesting an appointment online You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. OUTCOMES OUTCOMES High number of local visitors to yourwebsite and blog Your practice appears in 2-3 places on page 1 of Google for several search terms
Tools to use: Tools to use: Tools to use: Tools to use:
STRATEGY STRATEGY
TOOLS TO USE:
TOOLS TO USE
Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more. reactivations and patient referrals by calling past patients to action with newsletters, email, and more. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more. reactivations and patient referrals by calling past patients to action with newsletters, email, and more. Finally, use newsletters, email campaigns, and other tools to encourage past patients to refer others and return for future care. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the When people are ready, call them to action! Use clear language like “book First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. people finding you with paid ads and increasing how many local listings you appear on with Local SEO. Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear people finding you with paid ads and increasing how many local listings you appear on with Local SEO. Next, use paid ads to supercharge the amount of people finding you with paid ads and increase how many local listings you appear on with Local SEO. Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of First, create a broad online presence so you can be easily found. Complete your Google Business profile and set up your practice website with good SEO practices and blogging. Once people find you, connect with their problem then build trust in your expertise with testimonials from patients like them. Excite and educate them while removing doubt or fear to encourage appointments. appointment” and give them the option to call or use a form. Ensure you know where calls and leads come from so you can invest wisely. Develop loyalty with patients during and after care. Ensure a stellar clinic experience and stay top-of-mind consistently after care. Request reviews from patients who are happy with their care.
Organic or “On Site” SEO Ad Organic or “On Site” SEO Organic or “On Site” SEO Organic or “On Site” SEO
Online Brand Presence Online Brand Presence Online Brand Presence Online Brand Presence
Regular Blogging Regular Blogging Regular Blogging Regular Blogging
ORGANIC OR “ON SITE” SEO
ONLINE BRAND PRESENCE
REGULAR BLOGGING
Ad Ad
Ad Ad Ad
Ad
Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type
Ad Google Ads for Conditions Google Ads for Conditions Google Ads for Conditions Google Ads for Conditions
Local Listing Local SEO Local Listing Local SEO Local Listing Local SEO Local Listing Local SEO
GOOGLE ADS FOR YOUR SPECIALTY
GOOGLE ADS FOR CONDITIONS
LOCAL LISTINGS + LOCAL SEO
Ad Ad Ad
Ad
Quality Online Reviews Quality Online Reviews Quality Online Reviews Quality Online Reviews
Condition-bas Content Condition-bas Content Condition-bas Content Condition-bas Content
Patient-Focused Web Design Patient-Focused Web Design Patient-Focused Web Design Patient-Focused Web Design
QUALITY ONLINE REVIEWS
PATIENT-FOCUSED WEBSITE DESIGN
CONDITION- BASED CONTENT
Appointment Forms & Chatbot Appointment Forms & Chatbot Appointment Forms & Chatbot Appointment Forms & Chatbot
Know Where Patients Come From Know Where Patients Come From Know Where Patients Come From Know Where Patients Come From
Generate & Tra Phone Calls Generate & Tra Phone Calls Generate & Tra Phone Calls Generate & Tra Phone Calls
Your 4 and 5-star online reviews and testimonials increase each month
APPOINTMENT FORMS + CHATBOT
TRACK PATIENT LEADS
GENERATE + TRACK CALLS
4 and 5-star online reviews/testimonials increase each month. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule 4 and 5-star online reviews/testimonials increase each month. 4 and 5-star online reviews/testimonials increase each month. 4 and 5-star online reviews/testimonials increase each month.
Review Request Tools Review Request Tools Review Request Tools Review Request Tools
Email Blogs & Newslette Email Blogs & Newslette Email Blogs & Newslette Email Blogs & Newslette
New Patient Welcome Emails New Patient Welcome Emails New Patient Welcome Emails New Patient Welcome Emails
NEW PATIENT WELCOME EMAILS
REVIEW REQUEST TOOLS
EMAIL BLOGS + NEWSLETTERS
In-Clinic Materials In-Clinic Materials In-Clinic Materials In-Clinic Materials
Direct Mail Campaigns Direct Mail Campaigns Direct Mail Campaigns Direct Mail Campaigns
Printed Newsletters Printed Newsletters Printed Newsletters Printed Newsletters
IN-CLINIC MATERIALS
PRINTED NEWSLETTERS
DIRECT MAIL CAMPAIGNS
VISIT PRACTICEPROMOTIONS.NET/LEARN FOR MORE PRACT VISIT PRACTICEPROMOTIONS.NET/LEARN FOR MORE PRACT VISIT PRACTICEPROMOTIONS.NET/LEARN FOR MORE PRACT This Evidence-Based Way Of Marketing Your Clinic Provides You With: A Proven Roadmap To Follow This Evidence-Based Way Of Marketing Your Clinic Provides You With: A Proven Roadmap to Follow 5 Easy Outcomes to Measure Your Success 18 Specific Tools in Your Marketing The Ideal Patient Experience At Each Step A Steady Patient Volume Powered By Both New And Past Patients! The Ideal Patient Experience At Each Step A Steady Patient Volume Powered by Both New + Past Patients 5 Easy Outcomes To Measure Your Success 18 Specific Tools To Use In Your Marketing
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