Digital Marketing
All Time ROI Snapshot
Results Since NY PT joined Practice Promotions in 2020, we have seen… • 5,222 Total New + Reactivated Patient Leads • $6,270,000 in Estimated Revenue from Website Leads from 2020 - 2023 • How this is calculated: 5222 patient leads x $1200 value per patient = $6,270,000 • $1200 patient volume statistic was provided by NY PT • 53% increase in pageviews from 2020 to 2023
Strategy For The Fourth Quarter • Improve internal linking structure to help distribute page authority and ranking power throughout the site • Focus on technical SEO. Specifically… • Add beneficial schema. This is code that we place on your site to allow Google to more easily index (or “read”) the website. The easier Google can “read” your website, the more visible your site will become on organic searches. • Optimize mobile performance to enhance user experience and loading speed
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