NY PT _ Wellness - Marketing System Overview

Strategy And Changes From Last Quarter • Took a hyperlocal focus to backlink building and on page optimizations for the location pages • Created two local listings for the Bronx location • https://www.youbiz.com/listing/are-you-suffering-from-shoulder-pain-avail-physical- therapy-at-ny-physical-therapy-wellness.html • https://ebusinesspages.com/New-York-Physical-Therapy-and-Wellness_el9yy.co • Updated the website to be fully ADA compliant

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BASECAMP This is where messaging from Digital, Print and Google Ads are located. We also keep photos, documents and your stat tracker here. Below is a short video navigating Basecamp. https://watch.screencastify.com/v/0YusiVWuVnLKI6LdCZ5c BUSINESS CENTER This is the platform where the reputation management, social media calendar, listing score and citation scores are housed. Below is a short video navigation the Business Center. https://watch.screencastify.com/v/MaOyQznv90UvUfvhBkcm ANALYTICS DASHBOARD The Analytics Dashboard is where you will be able to see the leads that have come in from phone calls, emails and chatbots. This is also the platform where you will be able to monitor your SEO and see the current rankings. https://watch.screencastify.com/v/pk9PaD1Dvl4TO1ML58lj ENGAGE EMAIL MARKETING Engage is our proprietary platform for all email marketing. This HIPPA compliant platform will allow you to design emails and monitor the results. Please see the link below for videos on how to navigate Engage. https://practicepromotions.net/help/email-marketing/

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