Tools We Use to Track, Display, And Optimize Your Results
AGENCY ANALYTICS The Paid Ads section on the main marketing dashboard (left hand side) provides data for each campaign. This is integrated with Google Ads and pulls live data directly. You can use this to view your Google Ad results at any time.
WHATCONVERTS CALL TRACKING:
Call tracking numbers are assigned for each clinic location and marketing source/medium (Website, Google Ads, Google Business Profile, Newsletter). This allows you to know exactly where leads are coming from. The call tracking dashboard provides valuable insight for each phone call to help gauge performance. I use the following features to monitor the quality of your Google Ads leads. Additionally, you have full access to these same features… 1. Overview of Call: Detailed information about each phone call generated by your campaigns. This includes the date and time of the call, in order to track when your ads are most effective. 2. Call Duration: You’ll also see the duration of each call. This data is crucial for evaluating the quality and engagement level of the calls generated by your ads. You will be able to see if a call lasted three seconds or three minutes, and use this information to evaluate lead quality. 3. Recording of Phone Calls: Is your front desk doing a good job of converting patient calls into paying patients? You can listen to call recordings to train your front desk. You can also track the physical therapy services that callers are inquiring about. 4. New and Returning Patients (Quotable Leads) : This feature categorizes your leads into new patients and returning patients. This is particularly helpful as it helps to gauge the success of ad campaigns in attracting new patients and retaining past patients. • Quotable Lead: Identifies a call as a new patient or returning patient on the call menu. To quality as a quotable lead, the call duration must be at least 60 seconds in length. You can also manually mark leads as quotable / not quotable.
OUR GOOGLE ADS STRATEGY FOR NY PT’S MULTIPLE CLINIC LOCATIONS:
Currently, four of NY PT’s fifteen locations are being advertised on Google Ads. These locations are: Franklin Square, Cedarhurst, Smithtown, and Valley Stream. Each clinic location has its own campaign, which we will elaborate on below. We only run Google Ads for four locations at a time in order to best utilize NY PT’s budget. The cost for running a Google Ads campaign for all 15 locations, plus In-Home PT / OT, would be very high. Therefore, each month, Practice Promotions communicates with NY PT; together, we determine which clinics need Google Ads to attract new patients.
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