For example, we recently decided to pause the Bronx campaign and turn on Smithtown to improve patient visits at Smithtown.
Further, here is how we make sure that NY PT’s clinic locations are dominating the top of Google. As a team, we…
1. Structure Your Campaigns by Clinic Location: We’ve structured the campaigns to align with each clinic location, which allows us to have more control and precision in our advertising efforts. For example, the Franklin Square campaign group drives patients towards the Franklin Square location. 2. Use Location-Based Keywords: We use location-specific keywords like “Physical Therapy Cedar - hurst, NY” to ensure that ads are shown to users who are actively searching for services in the respective clinic areas. 3. Measure Performance With Call Tracking: We’ve implemented dedicated call tracking phone numbers for each clinic. This helps us measure the effectiveness of our ads and ensures that we’re capturing valuable leads. 4. Utilize Location Targeting and Extensions: We utilize location targeting and extensions, pulling ad- dress information directly from your Google Business Profile as an extension on the ad. This enhances the visibility of your clinics in local searches. Location Targeting is set at a radius around the clinic. 5. Deploy Condition-Based Ad Groups: Our ad groups are structured to cater to specific conditions and specialty services provided by each clinic. This approach ensures that our ads are highly rele- vant to potential patients’ needs. For example, we have a “neurological” ad group within your Frank- lin Square Campaign, to attract more neurological patients to the Franklin location. 6. Optimize Your Ads Each Month & Communicate With You in Monthly Meetings: Each month, we review campaign performance to understand each clinic’s lead generation needs. Based on the assessment, we may make adjustments or switch out campaigns to optimize results. Typically, we only have 4 campaigns enabled at a time, due to NY PT’s budgetary considerations. See the paragraph above for further details. 7. Meet With You Each Month: Each month, we review campaign performance to understand each clinic’s lead generation needs. Based on the assessment, we may make adjustments or switch out campaigns to optimize results. Typically, we have 4 campaigns enabled.
CURRENT NY PT & WELLNESS GOOGLE AD CAMPAIGNS:
Currently, NY PT & Wellness has four enabled Google Ad campaigns + one paused campaign, correspond- ing with five clinic locations. Within each campaign, there are “ad groups” that run Google Ads for a specific set of keywords. On average, you invest $600 per campaign each month, for a total of $2400. See below for return on investment.
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