Sometimes the smallest spark of inspiration can bloom into a beautiful work of art. Serendipitous Events a Flair for Floral Prairie Lane Vintage Rentals event designer Raegan Beck learned this the fun way. After joining the team in May 2024, she was approached by owners Nicole and Matt Gappa and asked to put together a styled shoot.
While walking around the warehouse for inspiration, a floral sofa called The Lola caught Beck’s eye.
“I liked the way it looked, and I wanted to have it explode into the styled shoot,” remembered Beck.
After receiving approval from the Gappas, Beck started sending her mood board out to vendors, with the help of Serendipitous Events’ Rebecca Carlyle . As the lead Iowa and South Dakota wedding and event planner and director of personalization with Serendipitous Events, and client relations coordinator at Prairie Lane Vintage Rentals, Carlyle’s laundry list of qualifications made her the perfect person to bring Beck’s vision to life. “I mostly specialize in weddings, and I design a lot of our styled shoots and private events we host. I also have my hand in our corporate events as well when I’m not planning weddings,” said Carlyle.
Written by greta smith + photos by anna behning photography
42 | twenty twenty five
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