At Central Holidays, we believe that strategic partnerships are key to unlocking greater success in travel and tourism. We welcome collaboration opportunities with Hotels, Cruise Lines, Airlines, Tourist offices, destination marketing organizations, and other suppliers who share our passion for delivering unforgettable travel experiences. Through our co-marketing initiatives, partners can tap into a wide array of promotional tools, ranging from digital campaigns and branded content on our website to email marketing and social media exposure.
Marketing & Media Kit for Strategic Partners
A COLLABORATIVE APPROACH THAT BENEFITS BOTH PARTIES. Expanding reach, increasing visibility, and driving growth through shared marketing efforts. Delivering measurable results, stronger brand presence, and increased opportunities for both sides.
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At Central Holidays, we believe that strategic partnerships are key to unlocking greater success in travel and tourism. We welcome collaboration opportunities with Hotels, Cruise Lines, Airlines, Tourist offices, destination marketing organizations, and other suppliers who share our passion for delivering unforgettable travel experiences. Through our co-marketing initiatives, partners can tap into a wide array of promotional tools, ranging from digital campaigns and branded content on our website to email marketing and social media exposure. Through partnership, we combine your services with our marketing reach to create meaningful opportunities for both sides. This collaboration not only helps boost visibility and demand for your offerings but also drives bookings and sales across our network, growing your services and our business together. TABLE OF CONTENTS IN-HOUSE DIGITAL MARKETING ................................................................................................................. 2 Website ................................................................................................................................................. 2 Email Marketing ..................................................................................................................................... 5 Webinars ............................................................................................................................................... 6 Videos ................................................................................................................................................... 6 Designs ................................................................................................................................................. 7 Social Media ........................................................................................................................................ 10 Content Creation, Distribution, and Media Coverage .............................................................................. 12 CONSORTIA ADVERTISING ....................................................................................................................... 13 Email marketing ................................................................................................................................... 13 Banners ............................................................................................................................................... 13 SUPPLIERS/THIRD PARTIES ADVERTISING ................................................................................................. 14 Email marketing ................................................................................................................................... 14 Webinars ............................................................................................................................................. 14 Banners ............................................................................................................................................... 14 TRACKING, ANALYTICS & Reports ............................................................................................................. 15 In-house Tracking and reporting ............................................................................................................ 15 Partner & Vendor Reporting ................................................................................................................... 18 Internal Reservation & Booking Conversion Tracking ............................................................................... 18 FACTS AND STATISTICS ................................................................................... Error! Bookmark not defined. PARTNERSHIP PACKAGES AND FEES ........................................................................................................ 19
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IN-HOUSE DIGITAL MARKETING All digital marketing activities at Central Holidays are fully managed in-house by our dedicated team of experts across multiple departments, including marketing, design, content creation, and strategy. From concept development and creative design to campaign execution and performance tracking, every element is handled internally to ensure brand consistency, efficiency, and responsiveness. This integrated approach allows us to seamlessly collaborate with partners, customize co-branded initiatives, and deliver high-impact digital promotions across web, email, and social platforms, all powered by our in-house capabilities.
WEBSITE Home Page
Our homepage sliders offer prime visibility and can be customized with partner logos, messages, or branded tiles. This allows seamless co-branding to highlight joint campaigns directly on our main digital touchpoint.
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Destination Page On our destination pages, we offer placement opportunities for partner logos or custom banners. This allows enhanced visibility within relevant travel content, reinforcing brand alignment and co-marketing presence. Specifications – Banner: Acceptable file formats are JPG, GIF (Can be animated), or PNG. Dimensions must be 728px × 90px, and file size must not exceed 150KB. Logo: Acceptable file formats are JPG or PNG. Note: Links to external websites are not permitted unless they direct to a page that is branded with Central Holidays or references Central Holidays in its content. All co-marketing links must maintain brand alignment and ensure a seamless user experience within our trusted digital environment.
The sample page is for the Italy destination, the Logo and Banner can be applied to any other destination/s
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Landing Pages We create fully customized and branded landing pages tailored to the partner’s product or service, offering complete flexibility in layout, content, and design elements such as logos, banners, and media. These pages can include interactive links for viewing offers, downloading files, or watching videos, providing a targeted and engaging experience for our travel agency clients. While landing pages are not accessible through the main website navigation, they are assigned a unique URL and can be strategically linked through high-visibility placements such as homepage sliders, destination page banners, or partner logos. This ensures focused traffic and a seamless promotional flow while maintaining site structure and user experience.
The sample page is for a previous Landing page for Our Partner, Swan Hellenic.
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EMAIL MARKETING We send two promotional emails per week to our full database of travel agencies, offering valuable visibility for our partners within a trusted professional network. Each email can be fully customized to feature the partner’s services or products, including highlighting specific travel packages, adding branded banners within the email body, and tailoring the subject line to reflect the partner's brand. This flexibility ensures that every campaign delivers targeted messaging while maintaining the professional tone and credibility of Central Holidays.
The sample Emails are for previous Emails to Our Partners.
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WEBINARS We host branded webinars using a range of digital platforms to showcase new products, exclusive offers, destination highlights, and specialized services. These webinars are promoted through targeted email invitations to our travel agency database, along with announcements across social media and other sales and marketing channels. Interested agents register via an online form, receive an automated confirmation with a join link, and send multiple reminders leading up to the event. Each webinar can be customized and co-branded with our partners, including the option to feature logos or banners within email reminders and promotional materials. This offers an engaging and direct way to connect with travel professionals and educate them about your services through the trusted Central Holidays platform.
VIDEOS We create professionally produced videos tailored to highlight your destination, service, or promotion. These videos may include destination teasers, offer explainers, training content for agents, or testimonials, branded in partnership with Central Holidays. Distribution options include:
• Embedding on customized landing pages • Featuring in email campaigns • Posting on our official YouTube channels • Promoting through social media for extended reach These videos become lasting, high-visibility assets within our ecosystem.
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DESIGNS At Central Holidays, our in-house creative team designs visually compelling, professionally branded materials that serve as powerful sales and promotional tools for our partners. Whether you're introducing a destination, highlighting a product, or promoting a special offer, we provide high-quality creative assets tailored to your goals. Each design can be fully customized based on the partner’s product, service, or campaign, and co-branded to include your logo, color palette, imagery, and design preferences, ensuring seamless alignment with your brand while retaining Central Holidays’ trusted presentation style. Infographics Engaging and informative visual layouts are designed to communicate complex information quickly and clearly. Ideal for highlighting key statistics, timelines, service comparisons, or destination overviews. Each infographic is designed to be both eye-catching and easy to understand, and can be used in emails, social media, or printed materials.
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Flyers One-page or multi-section promotional flyers designed for digital or print distribution. Flyers can showcase offers, a destination, product types or services, package inclusions, departure dates, or service benefits. They are highly effective tools for agent communication and sales enablement, customized to reflect your campaign’s focus and co-branded with your logo and visuals.
PowerPoint Presentations Professionally designed slide decks created for webinars, training sessions, sales presentations, or trade show use. Each presentation is fully branded and structured to guide the viewer through your product or message. We integrate your content and visuals with high-impact formatting, animations (if desired), and Central Holidays branding, or a dual-branded design.
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Brochures Multi-page digital brochures—up to 12 pages in length—created in both interactive digital and PDF formats . These brochures are ideal for showcasing comprehensive offerings, itineraries, product collections, or themed travel experiences. Each brochure is designed with immersive visuals, detailed copy, clickable links (for digital), and full co-branding for maximum engagement.
These design materials serve as versatile marketing assets, ideal for sharing through email, on landing pages, during webinars, or in face-to-face meetings. By combining our in-house design capabilities with your unique offerings for the service, a product, or destination, we create a cohesive visual narrative that strengthens both brands and drives results.
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SOCIAL MEDIA Our social media platforms serve as powerful channels for reaching and engaging with our network of travel agencies. Each campaign is thoughtfully crafted to align with the strengths and audience behaviors of each platform, ensuring optimized visibility, engagement, and partner exposure across the board.
Facebook We publish destination or partner-focused posts, agent-facing promotions, video content, and special offer highlights. Posts can include partner logos, tags, and calls to action, supported by boosted reach to segmented audiences.
Instagram A visually-driven platform where we share stunning imagery, animated stories, reels, and carousel posts. We integrate your brand seamlessly with destination themes and product spotlights, ensuring that style and tone align with Central Holidays' polished aesthetic.
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Pinterest A discovery-driven platform ideal for visually showcasing travel inspiration, themed itineraries, and product collections. We use Pinterest to create curated boards featuring partner destinations, travel styles, and seasonal offers, each post designed to drive interest, repins, and website clicks. Branded pins can include high-quality visuals, logos, and direct links, all aligned with Central Holidays’ brand style and optimized for long-term visibility through Pinterest’s search-friendly format.
Boosting/Advertising For partners aiming to amplify their visibility and connect with a broader audience of travel professionals, we offer paid social media campaigns managed directly through Central Holidays’ advertising platforms. These campaigns are fully customizable and benefit from advanced audience segmentation, allowing us to target specific agent groups based on interests, behavior, travel focus, and engagement patterns. We also leverage geolocation targeting to focus on key source markets, ensuring your message reaches the most relevant and responsive segments. Campaigns can be designed using a variety of high-performing ad formats, including videos, carousels, and story ads, and are distributed across Facebook, Instagram, and extended audience networks. Each campaign is co-branded to reflect your identity while maintaining the trust and credibility of the Central Holidays brand.
With flexible budgeting, precise targeting, and post-campaign performance reporting, our paid advertising solutions offer a powerful way to drive awareness, engagement, and sales through strategic and measurable exposure.
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CONTENT CREATION, DISTRIBUTION, AND MEDIA COVERAGE We offer comprehensive content creation and media distribution services designed to amplify partner visibility across the travel industry. Our team develops rich, travel-focused content tailored to highlight your product, service, or destination, featuring compelling copy, imagery, and supporting media. Each piece is published on the Travel Articles section of the Central Holidays website and formatted for press release distribution through our trusted supplier, PRWeb (Newswire) . This ensures the content reaches thousands of travel news outlets, directories, and high-authority websites, helping to boost brand awareness, improve search visibility, and position your offering prominently across the travel market landscape. In addition to crafting customized content, we also offer co-branding options by integrating your logo, banner, or visual elements directly into the article layout. This ensures a seamless presentation of your brand within the content itself, reinforcing recognition, enhancing professionalism, and maximizing impact across all distribution channels.
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CONSORTIA ADVERTISING
In addition to our in-house marketing capabilities, Central Holidays extends promotions through strategic partnerships with leading travel consortia, including Travel Leaders, Travel Leaders, NEST, WESTA, MAST, and Nexion . These partnerships allow us to leverage the powerful marketing tools, platforms, and agent networks of each consortium to deliver partner messaging with even greater reach. By tapping into their established communication channels and direct access to affiliated travel advisors, we amplify visibility for our partners across a wider industry landscape, driving engagement, recognition, and conversion beyond our proprietary channels. EMAIL MARKETING We utilize consortia-managed email campaigns to distribute customized, co-branded content that highlights partner services, packages, or offers. Each email is crafted in collaboration with the consortium’s marketing team to align with their voice while delivering your message directly to agents in their network. These email lists include: • Travel Leaders Network : Over 50,000 travel professionals globally • NEST & MAST : Specialized regional groups with high open and engagement rates • Nexion : Agents accustomed to digital-first communications and supplier promotions Subject lines, headers, and body content can be co-branded, and performance tracking is often available to gauge impact and follow-up opportunities. BANNERS We offer digital banner placement on various consortia-owned platforms, including internal agent portals, weekly e-newsletters, and booking dashboards. These banners deliver a consistent visual presence to advisors in an environment where they are actively researching or booking travel. Co-branded banners include your message, logo, and call-to-action, and are timed with offers, webinars, or email campaigns to create an integrated promotional flow. Each consortium offers a unique reach: • Travel Leaders & NEST : Connects with thousands of independent and home-based agents with a strong focus on luxury and FIT travel. • WESTA & MAST : Strong presence in the western and midwestern U.S., appealing to retail storefronts and mid-sized agencies. • Nexion : One of the largest host agencies in North America, known for its digitally savvy and entrepreneurial agent base.
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SUPPLIERS/THIRD PARTIES ADVERTISING In addition to our in-house efforts and consortia partnerships, Central Holidays collaborates with leading travel media suppliers and distribution platforms to expand the visibility of partner products and promotions. Through respected names such as Travel Research Online (TRO) , Mailpound , Travel Weekly , AGnet@home , taCONNECT , Insider Travel Report , and others , we gain access to vast networks of verified travel advisors and industry readers. These platforms specialize in delivering supplier news, educational content, and promotional campaigns to travel professionals, offering highly effective, niche-targeted marketing tools across email, digital media, and training channels.
EMAIL MARKETING We utilize supplier platforms to send co-branded, content-rich emails to broad and segmented lists of travel advisors. These platforms offer advanced targeting capabilities based on agency type, geographic region, product interest, and engagement history. Through providers like TRO , Mailpound , and taCONNECT , we deliver promotional messages, product highlights, and special offers directly into the inboxes of actively selling agents. Each campaign includes branded visuals, custom subject lines, and click-through tracking, allowing for performance measurement and follow-up. WEBINARS Many of our supplier partners offer dedicated webinar programs that Central Holidays participates in, often as presenters or co-hosts. Platforms such as Mailpound , Insider Travel Report , and Agent@home provide fully managed webinar tools—handling registration, promotion, hosting, and post-event follow-up. These webinars allow us to educate agents about a specific destination, product line, or limited-time offer while incorporating partner branding and content. Participation in these sessions provides visibility to highly engaged agents across North America, with the added authority of third-party endorsement from the hosting supplier. BANNERS We also place digital banners and promotional placements on travel supplier platforms such as Travel Weekly , TRO , and taCONNECT , where travel advisors actively seek product updates, news, and training. These banners appear on high-traffic sections such as news articles, booking tool dashboards, and agent-facing portals, helping to reinforce partner messaging through repeated exposure. Banner placements are fully co-branded and designed to match campaign themes, and can be linked directly to a landing page, booking engine, or webinar registration. With strong industry recognition and targeted traffic, these supplier media outlets enhance the impact of our integrated marketing strategy.
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TRACKING, ANALYTICS & REPORTS At Central Holidays, we prioritize transparency and performance by leveraging a robust suite of tracking and analytics tools across every campaign channel. Our goal is to provide partners with measurable insights, clear attribution, and actionable reporting for all co-branded activities. Whether the campaign is executed in-house or through our consortia and supplier partnerships, we collect detailed data to assess engagement, reach, and conversions, ensuring every initiative is accountable and optimized for success.
IN-HOUSE TRACKING AND REPORTING Website & Link Tracking
We utilize Google Analytics to monitor traffic to all campaign-related landing pages and banners hosted on our website. Metrics tracked include page visits, time on page, referral source, and behavior flow. All promotional links are embedded with UTM parameters to identify campaign source, medium, and specific partner attribution. This allows us to track how each campaign performs from the first click to deeper site interaction.
UTMs ?utm_source=InHouseEmails&utm_campaign=France&utm_medium=Emails ?utm_source=SocialMedia&utm_campaign=France&utm_medium=Facebook
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Email Marketing Metrics Through Constant Contact, our email marketing platform, we track essential metrics such as total emails sent, open rates, click-through rates, and link performance. These insights allow us to refine messaging, optimize subject lines, and understand what resonates most with our travel agency audience. We extend similar tracking protocols to email campaigns deployed through consortia or supplier platforms, which also provide detailed reporting.
Phone Tracking To measure offline engagement, we use CallRail, a phone tracking system that monitors inbound calls generated from campaigns. We track call volume, time of call, day of the week, and caller location, enabling us to connect phone inquiries back to specific campaigns, marketing channels, or partner promotions.
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Social Media Performance All social media campaigns are monitored using platform-native insights (e.g., Facebook Insights, Instagram Analytics) along with extended performance tools when using paid advertising. We track impressions, engagement rate, reach, click-throughs, and audience demographics to evaluate the success of both organic and boosted campaigns. These metrics help us fine-tune future posts and advertising strategies for greater visibility.
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Design Tracking – Flyers, Brochures & QR Codes For static assets like flyers, infographics, and brochures, we embed trackable URLs and QR codes that measure engagement. QR codes allow us to track the number of scans, geographic location, and device used, while UTM- tagged links record traffic source and behavior. For digital or interactive flipping brochures, we use tracking tools that report opens, time spent on each page, and navigation patterns, giving partners a full picture of reader interaction.
Webinar Participation Analytics For webinars, we track performance beginning with the registration form, followed by actual attendance, and even engagement during the session when the platform supports. These insights help us understand agent interest and follow-through, while also providing partners with detailed post-event summaries and lead lists. Webinars hosted through supplier or consortia platforms also provide reporting on agent turnout and interaction levels. PARTNER & VENDOR REPORTING We receive comprehensive campaign reports from our consortia and supplier platforms, including open rates, clicks, webinar attendance, impressions, and engagement. These external reports complement our internal tracking and are integrated into the final campaign summary provided to partners. INTERNAL RESERVATION & BOOKING CONVERSION TRACKING Beyond marketing performance, our internal travel management and reservation system allows us to track the full conversion journey from lead to booking. Campaign-specific leads are tagged within the system, allowing us to generate multi-level reports that show which promotions lead to actual bookings, by channel, partner, or campaign type. This closed-loop tracking ensures that our partners have clear visibility into the real impact of their investment.
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REACH OVERVIEW AUDIENCE & IMPACT Partnering with Central Holidays means aligning your brand with a trusted, established travel company that brings measurable impact and market presence. Our promotional efforts are supported by a broad and active network of travel professionals, highly engaged digital audiences, and a strong media footprint across multiple platforms.
Partnership Reach Snapshot (June 2025)
• Website & Digital Presence o Monthly Website Visitors ………………………………………………………………………………………………………………………………………. Average of 5,700 Visits o Average Time on Site ……………………………………………………………………………………………………………………………………………………………………………………………. 2m 08s • Email Marketing o Number of Travel Advisors in Email Database …………………………………………………………………………………………….…………………………….…. 9,751 o Average Open Rate …………………………………………………………………………………………………………………………………………………………………………………………………………. 39% o Average Click-Through Rate (CTR) ……………………………………………………………………………………………………………………………………………...…………………. 7% o Monthly Emails Sent ……………………………………………………………………………………………………………………………………………………………………………. 10-12 Emails • Social Media o Facebook …………………………………………………………………………………………………………….………………………………………………………………………………. 31,112 Followers o Instagram …………………………………………………………………………………………………………………………………………………………………………………………………. 5,701Followers o Pinterest …………………………………………………………………...……………………………………………………….……………………………….…………………………………………. 891 Followers • Webinars o Average Webinar Registrants per Session …………………………...………………………………. Average of 220 Registered Agents o Live Attendance Rate …………………………………………………….……………………………………………………………………………………………………………………………………. 65-70% • Phone Tracking o Calls Received ………………………………………………………………………………………………………. Average 210 calls for the tracked Campaign o Top Call Times & Days ……………………………………………………………………………………………………. 12 – 3 pm EST, Tuesdays & Thursdays • Content Distribution & PR o Press Release Reach (Newswire Distribution) …………………………………………………………………………………………….…………………………. 2,000+ o Estimated Publisher Pickups (news outlets, directories) ………………………………………………………………………………………………. 20-25 • Print & Digital Materials o Flyer Downloads ………………………………………………………………………………………………………………………………….…………………………. Average of 420/month o Digital Brochure Opens & Page Views ……………………………....….…………………………………….…………………………. Average of 390/month
Central Holidays operates strictly as a B2B tour operator, with our marketing and communications exclusively targeting travel agencies and travel advisors. Unlike consumer-facing brands, our numbers reflect a focus on a qualified audience of industry professionals who actively sell travel.
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PARTNERSHIP PACKAGES AND FEES To help our partners maximize exposure, engagement, and return on investment, Central Holidays offers a variety of customizable co-marketing packages tailored to different goals and budgets. Each package is built to deliver measurable results through a combination of digital visibility, content creation, and direct outreach to our trusted network of travel professionals. Our packages provide flexible, scalable options to meet your objectives, all powered by our in-house marketing team and extended industry partnerships.
ESSENTIALS PACKAGE Designed for visibility-focused campaigns with foundational digital exposure. Includes: • Homepage logo placement (1 week) • 1 co-branded email to travel agency database • 1 run-of-site banner (1 week)
• 1 social media post (Facebook or Instagram) • 1 custom flyer or infographic (with QR tracking) • Performance summary report (email + banner analytics) Total Value: $5,900 Partner Rate: $2,900/month
ENGAGE PACKAGE A balanced package with digital exposure, content creation, and training reach. Includes: • Homepage and destination page branding (2 weeks) • 2 co-branded email campaigns • 2 Facebook + 2 Instagram posts (with boosting) • 1 webinar hosted by Central Holidays (with registration tracking + reminders) • 1 feature in the Travel Articles section + PRWeb press release distribution • 1 digital brochure (interactive + PDF formats)
• Flyer or infographic with embedded tracking (QR + UTM) • Inclusion in 1 consortia campaign (email or banner) • Post-campaign analytics report (reach, engagement, CTRs) Total Value: $12,000 Partner Rate: $5,900/month
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IMPACT PACKAGE For partners ready to fully integrate across all channels with measurable results. Includes: • Homepage + slider branding (4 weeks) • Product banners on destination and article pages • 3 co-branded email campaigns + 1 through consortia or supplier networks • 4 social posts (FB/IG/Pinterest), boosted to segmented agent audiences • 1 fully managed webinar hosted on the Central Holidays platform and/or consortia
• Rich content creation: 1 featured article, 1 press release, and 1 video • Digital brochure (up to 12 pages), with UTM links and flipbook tracking • Sales flyer + PowerPoint slides for agent use
Total Value: $18,000 Partner Rate: $8,900
Add-Ons (Optional for Any Package) • Additional Webinar: $1,400 • Video Production: $950 • Digital Ad Boost (FB/IG): Custom quote based on reach
Notes • A minimum commitment of 3 months is required for all packages. This ensures optimal campaign performance, sufficient exposure across our marketing channels, and the ability to generate meaningful insights and measurable results. • All creative development, content writing, and design work included in each package is handled entirely by Central Holidays’ in-house marketing and creative teams, ensuring brand consistency, professional quality, and streamlined execution. • A detailed performance report is provided at the end of each 3-month cycle, covering all relevant KPIs such as email engagement, social media reach, webinar attendance, website traffic, brochure interactions, and lead conversions. • Customization is available for all packages. We are happy to adjust components based on your campaign goals, target audience, or seasonal focus.
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Address 250 Moonachie Road, Suite 300 Moonachie, NJ 07074 , USA Phone 800-935-5000 Email info@centralholidays.com Website www.centralholidays.com
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