CONSORTIA ADVERTISING
In addition to our in-house marketing capabilities, Central Holidays extends promotions through strategic partnerships with leading travel consortia, including Travel Leaders, Travel Leaders, NEST, WESTA, MAST, and Nexion . These partnerships allow us to leverage the powerful marketing tools, platforms, and agent networks of each consortium to deliver partner messaging with even greater reach. By tapping into their established communication channels and direct access to affiliated travel advisors, we amplify visibility for our partners across a wider industry landscape, driving engagement, recognition, and conversion beyond our proprietary channels. EMAIL MARKETING We utilize consortia-managed email campaigns to distribute customized, co-branded content that highlights partner services, packages, or offers. Each email is crafted in collaboration with the consortium’s marketing team to align with their voice while delivering your message directly to agents in their network. These email lists include: • Travel Leaders Network : Over 50,000 travel professionals globally • NEST & MAST : Specialized regional groups with high open and engagement rates • Nexion : Agents accustomed to digital-first communications and supplier promotions Subject lines, headers, and body content can be co-branded, and performance tracking is often available to gauge impact and follow-up opportunities. BANNERS We offer digital banner placement on various consortia-owned platforms, including internal agent portals, weekly e-newsletters, and booking dashboards. These banners deliver a consistent visual presence to advisors in an environment where they are actively researching or booking travel. Co-branded banners include your message, logo, and call-to-action, and are timed with offers, webinars, or email campaigns to create an integrated promotional flow. Each consortium offers a unique reach: • Travel Leaders & NEST : Connects with thousands of independent and home-based agents with a strong focus on luxury and FIT travel. • WESTA & MAST : Strong presence in the western and midwestern U.S., appealing to retail storefronts and mid-sized agencies. • Nexion : One of the largest host agencies in North America, known for its digitally savvy and entrepreneurial agent base.
Central Holidays Partnership Playbook – 2025/26
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