TRACKING, ANALYTICS & REPORTS At Central Holidays, we prioritize transparency and performance by leveraging a robust suite of tracking and analytics tools across every campaign channel. Our goal is to provide partners with measurable insights, clear attribution, and actionable reporting for all co-branded activities. Whether the campaign is executed in-house or through our consortia and supplier partnerships, we collect detailed data to assess engagement, reach, and conversions, ensuring every initiative is accountable and optimized for success.
IN-HOUSE TRACKING AND REPORTING Website & Link Tracking
We utilize Google Analytics to monitor traffic to all campaign-related landing pages and banners hosted on our website. Metrics tracked include page visits, time on page, referral source, and behavior flow. All promotional links are embedded with UTM parameters to identify campaign source, medium, and specific partner attribution. This allows us to track how each campaign performs from the first click to deeper site interaction.
UTMs ?utm_source=InHouseEmails&utm_campaign=France&utm_medium=Emails ?utm_source=SocialMedia&utm_campaign=France&utm_medium=Facebook
Central Holidays Partnership Playbook – 2025/26
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