Email Marketing Metrics Through Constant Contact, our email marketing platform, we track essential metrics such as total emails sent, open rates, click-through rates, and link performance. These insights allow us to refine messaging, optimize subject lines, and understand what resonates most with our travel agency audience. We extend similar tracking protocols to email campaigns deployed through consortia or supplier platforms, which also provide detailed reporting.
Phone Tracking To measure offline engagement, we use CallRail, a phone tracking system that monitors inbound calls generated from campaigns. We track call volume, time of call, day of the week, and caller location, enabling us to connect phone inquiries back to specific campaigns, marketing channels, or partner promotions.
Central Holidays Partnership Playbook – 2025/26
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