Social Media Performance All social media campaigns are monitored using platform-native insights (e.g., Facebook Insights, Instagram Analytics) along with extended performance tools when using paid advertising. We track impressions, engagement rate, reach, click-throughs, and audience demographics to evaluate the success of both organic and boosted campaigns. These metrics help us fine-tune future posts and advertising strategies for greater visibility.
Central Holidays Partnership Playbook – 2025/26
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