At Central Holidays, we believe that strategic partnerships are key to unlocking greater success in travel and tourism. We welcome collaboration opportunities with Hotels, Cruise Lines, Airlines, Tourist offices, destination marketing organizations, and other suppliers who share our passion for delivering unforgettable travel experiences. Through our co-marketing initiatives, partners can tap into a wide array of promotional tools, ranging from digital campaigns and branded content on our website to email marketing and social media exposure. Through partnership, we combine your services with our marketing reach to create meaningful opportunities for both sides. This collaboration not only helps boost visibility and demand for your offerings but also drives bookings and sales across our network, growing your services and our business together. TABLE OF CONTENTS IN-HOUSE DIGITAL MARKETING ................................................................................................................. 2 Website ................................................................................................................................................. 2 Email Marketing ..................................................................................................................................... 5 Webinars ............................................................................................................................................... 6 Videos ................................................................................................................................................... 6 Designs ................................................................................................................................................. 7 Social Media ........................................................................................................................................ 10 Content Creation, Distribution, and Media Coverage .............................................................................. 12 CONSORTIA ADVERTISING ....................................................................................................................... 13 Email marketing ................................................................................................................................... 13 Banners ............................................................................................................................................... 13 SUPPLIERS/THIRD PARTIES ADVERTISING ................................................................................................. 14 Email marketing ................................................................................................................................... 14 Webinars ............................................................................................................................................. 14 Banners ............................................................................................................................................... 14 TRACKING, ANALYTICS & Reports ............................................................................................................. 15 In-house Tracking and reporting ............................................................................................................ 15 Partner & Vendor Reporting ................................................................................................................... 18 Internal Reservation & Booking Conversion Tracking ............................................................................... 18 FACTS AND STATISTICS ................................................................................... Error! Bookmark not defined. PARTNERSHIP PACKAGES AND FEES ........................................................................................................ 19
Central Holidays Partnership Playbook – 2025/26
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