REACH OVERVIEW AUDIENCE & IMPACT Partnering with Central Holidays means aligning your brand with a trusted, established travel company that brings measurable impact and market presence. Our promotional efforts are supported by a broad and active network of travel professionals, highly engaged digital audiences, and a strong media footprint across multiple platforms.
Partnership Reach Snapshot (June 2025)
• Website & Digital Presence o Monthly Website Visitors ………………………………………………………………………………………………………………………………………. Average of 5,700 Visits o Average Time on Site ……………………………………………………………………………………………………………………………………………………………………………………………. 2m 08s • Email Marketing o Number of Travel Advisors in Email Database …………………………………………………………………………………………….…………………………….…. 9,751 o Average Open Rate …………………………………………………………………………………………………………………………………………………………………………………………………………. 39% o Average Click-Through Rate (CTR) ……………………………………………………………………………………………………………………………………………...…………………. 7% o Monthly Emails Sent ……………………………………………………………………………………………………………………………………………………………………………. 10-12 Emails • Social Media o Facebook …………………………………………………………………………………………………………….………………………………………………………………………………. 31,112 Followers o Instagram …………………………………………………………………………………………………………………………………………………………………………………………………. 5,701Followers o Pinterest …………………………………………………………………...……………………………………………………….……………………………….…………………………………………. 891 Followers • Webinars o Average Webinar Registrants per Session …………………………...………………………………. Average of 220 Registered Agents o Live Attendance Rate …………………………………………………….……………………………………………………………………………………………………………………………………. 65-70% • Phone Tracking o Calls Received ………………………………………………………………………………………………………. Average 210 calls for the tracked Campaign o Top Call Times & Days ……………………………………………………………………………………………………. 12 – 3 pm EST, Tuesdays & Thursdays • Content Distribution & PR o Press Release Reach (Newswire Distribution) …………………………………………………………………………………………….…………………………. 2,000+ o Estimated Publisher Pickups (news outlets, directories) ………………………………………………………………………………………………. 20-25 • Print & Digital Materials o Flyer Downloads ………………………………………………………………………………………………………………………………….…………………………. Average of 420/month o Digital Brochure Opens & Page Views ……………………………....….…………………………………….…………………………. Average of 390/month
Central Holidays operates strictly as a B2B tour operator, with our marketing and communications exclusively targeting travel agencies and travel advisors. Unlike consumer-facing brands, our numbers reflect a focus on a qualified audience of industry professionals who actively sell travel.
Central Holidays Partnership Playbook – 2025/26
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