Just in time for Fall 2015 fashion, Lancôme launched the Auda[city] Eyeshadow Palette which offers a rich assortment of neutral shades inspired by the streets of Paris. Our Role Having worked with Lancôme for nearly a decade, Duggal Visual Solutions senior consultant Tracy Pisarczyk, sales manager Mark Wenger and coordinator Mike Hugasyan were called on to visually synchronize the Auda[city] rollout in U.S. stores. Duggal produced more than 1,000 continuous tone C-prints on transparent Duratrans display film for locations across the country, anchored by a gorgeous custom lightbox at Macy’s Herald Square in New York. The result was a launch surely worthy of a rosé toast.
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