Sweet!
Opens in Union Square
Whimsical candy land and savory sweets purveyor, Dylan’s Candy Bar recently opened a new shop in New York City’s Union Square. Located at 33 Union Square West in what was once the Andy Warhol Factory Building, founder Dylan Lauren’s sixth store nationwide is a downtown-cool extension of the original Dylan’s Candy Bar on the Upper East Side. Our Role The Union Square Candy Bar pops with colorful graphics and displays. Duggal visual expert Brittany Wirtz collaborated with the Dylan’s brand team, Paulette Mancuso of PMI and Chute Gerdeman, to create a gorgeous light box and illuminated logo designed to match the store fixtures while reminding customers that they are indeed in a sweet wonderland.
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