Matrix: High Fashion Hair Care From
Founded in 1980 by legendary hairdresser Arnie Miller, L’Oreal Matrix is the number one American hair care brand in the world. Its slogan, “Imagine All You Can Be,” is reminiscent of L’Oreal’s classic 1973 ad campaign with the now brand-defining phrase, “Because I’m Worth It.” Our Role L’Oreal called onDuggal to help spotlight the Matrix Total Results line of hair products. Duggal’s Brooklyn fabrication team created a custom, 7-foot illuminated display with clear acrylic shelves and strategic LED lighting designed to showcase Matrix’s special hair formulas from all viewing angles.
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