Creative Messaging: The Platform Summit
Sponsored by the likes of Credit Suisse, Google and Time Warner, the 2nd Annual Platform Summit attracted a wave of thought leaders, students and emerging vanguards to Atlanta for an immersive experience. The three-day event was hosted by Morehouse College and Georgia Tech, and was presented in partnership with #YesWeCode, a national grassroots initiative to train 100,000 low-opportunity youths to be professional computer coders. Our Role Duggal worked with Kamhi Kolor and global design leader Pentagram to create unique event graphics for the Platform Summit, printing directly on large balloons and wrapping corrugated tubes with distinct Platform brand messaging. Words like “prosper” and “inspire” hovered above the Ray Charles Performing Arts Center, while cylindrical wayfinding signage directed viewers to different areas of the conference. A 30-foot blimp drew eyes from miles away.
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