Creative Cut 2016-17

Bringing Christian Louboutin’s New Fragrances to Life in Saks Fifth Ave When Christian Louboutin creates, the world watches. In 2016, the famed French designer recently released his first fragrance line. While the scents are enticing both by name and by nose, what really sets the fragrances apart from the standard allure is the keepsake. The Louboutin perfume bottles themselves are works of art, designed by renowned architect Thomas Heatherwick. Our Role Duggal Visual Solutions was entrusted to harness Christian Louboutin’s signature showmanship and vision into a set of truly “traffic-stopping” window exhibits at Saks Fifth Avenue in New York City. Duggal produced four unique environments, each embodying the mood of a particular Louboutin fragrance. The displays include everything from 3D backdrops and sleek custom light boxes to custom artwork, printed fabrics, mixed materials and a video loop.

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