Stockmen’s Report 223 Rodeo Ave. Caldwell, ID 83605 | 208-459-0777 | www.simplot.com/livestock_products
Great communication with our customers is key to our success as a business. It is our goal to keep you more informed than ever with this new seasonal newsletter!
Never a Dull Moment What Being a Retail Sales Manager Really Means
When it comes down to it, my team and I are problem solvers who help our customers’ lives be a little less stressful. That’s why we’ve committed to revamping our Caldwell Store this year to better serve the folks who choose our service. Specifically, we’ve expanded our storage for our weather-sensitive products. This construction allows us to increase our capacity and keep costs down for our customers. We’re also rearranging the store’s interior to help you find all the products you need. The sooner we can help you find what you’re looking for, the sooner you can get back to the things you care about. As a family man, I know how valuable our customers’ time is. As a father of two daughters, I usually spend my summers dancing around the sidelines of softball fields, cheering my girls on. My eldest, Kaylee, just graduated high school and is about to leave Idaho for college. As proud as I am to see her follow in her mother’s footsteps by studying to become a nurse, you can bet I’m going to make these last few months with her at home count! -Chad De Witt
So when I came over to the retail side of things from Simplot’s seed division, I faced a steep learning curve. Getting to know our customers, vendors, manufacturers, and the vast array of products we offer was a lot to take in. That’s what I love about this job; there’s never a dull moment. I get to learn and adapt to new challenges every day. I wouldn’t have time to watch paint dry even if I wanted to. One of the biggest challenges came in the midst of my shift into the retail world. As part of the One Simplot initiative, Western Stockmen’s Inc. transitioned to Simplot Western Stockmen’s. As with any rebranding, there were some road bumps — mainly confusion among longtime customers used to seeing “WSI” on their favorite products. Thankfully, we rolled with the punches and helped folks understand that we were still the same knowledgeable, compassionate team we’ve always been. Now that the dust has settled, I can say that Simplot Western Stockmen’s — and Simplot as a whole — is stronger than ever before. In my 5 1/2 years at the company, there’s never been a greater sense of unity among the different branches of Simplot. We’ve embodied the “farm to fork” mentality, collaborating across departments and partnerships to bring our customers the full support they deserve.
Growing up, I was never very good at sitting still. My family ran a successful painting business, but the work just wasn’t for me. I preferred working on my friend’s dairy farm, milking, baling hay, and feeding animals. It was hard work, but it kept me active and in motion, and it felt incredibly rewarding. To me, even mucking out the barn was better than watching paint dry. Today, as the retail sales manager for Simplot Western Stockmen’s, I keep those days on the farm close at heart. I’ve seen how much time, effort, and care goes into raising livestock, and I know how stressful it can be when an issue occurs. Nothing feels better than when our team can put a customer’s mind at ease. To provide that kind of effective customer service, it takes knowledge.
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