QUICK TIP: Check with your local elections office for rules on the placement of campaign signs and any local advertisement disclosure rules. Also check the rules on placing temporary political signs in California’s Outdoor Advertising Act Sec. 5405.3, on the Department of Transportation’s website. Advertisement Disclosure Exceptions Generally, a disclosure is not required on the following advertisements: • Regular-size campaign buttons and bumper stickers, pins, or magnets • Pens, pencils, rulers, mugs, potholders, key tags, golf balls and similar small campaign promotional items where a disclosure cannot be conveniently printed
• T-shirts, caps, hats, and other articles of clothing
• Skywriting and airplane banners
• Committee checks and receipts
Online Platform Disclosed Advertisement Requirements Please note that advertisements that are “online platform disclosed advertisements” have different disclosure requirements than other types of online advertisements. “Online platform disclosed advertisements” are either (1) electronic media advertisements made via an online platform that allows users to engage in discourse and post content, or any other type of social media, for which the committee pays the online platform or (2) electronic media advertisements that are in the form of a graphic, image, animated graphic, or animated image that an online platform hosting the advertisement does not allow to hyperlink to an internet website containing required disclosures. For more information on “online platform disclosed advertisements” please refer to the “Online Platform Disclosed Advertisement Requirements” chart later in this chapter.
Fair Political Practices Commission advice@fppc.ca.gov
Chapter 8.3
Campaign Manual 2 August 2023 Page 268
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