H. Electronic Media Ads Please review the advertisement disclosure charts available on the FPPC’s website for the specific disclosure requirements on electronic media ads.
I. Newspaper, Radio and Television Ads
Radio and television ads paid for by a candidate’s committee for their own election must include the following disclosures: • Radio: “Ad paid for by” followed by name of committee as it appears on most recent Form 410 at the beginning or end of advertisement read in a clearly spoken manner with pitch and tone substantially similar to the rest of advertisement. • Television: “Ad paid for by” followed by name of committee as it appears on most recent Form 410 shown for at least four seconds. Letters must be in a type size greater than or equal to four percent of the height of the screen. The Act does not require a specific disclosure on newspaper ads paid for by a candidate’s committee for their own election. For newspaper ad requirements, candidates and committees should check the Elections Code. Committees primarily formed to support or oppose a candidate making independent expenditures for a newspaper, radio, or television ad to support or oppose a candidate are subject to the “Ad paid for by [committee name]” disclosure and other requirements as described in the advertisement disclosure chart available on the FPPC’s website.
Fair Political Practices Commission advice@fppc.ca.gov
Chapter 8.15
Campaign Manual 2 August 2023 Page 280
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