Note: If the individual in the ad is actually a member of the occupation portrayed, the committee may omit this disclosure, and shall maintain documentation of the individual’s license or certification for the occupation. Upon request from the FPPC, the committee must provide documentation of an individual’s occupation by electronic means within 24 hours.
QUICK TIP: If the committee pays for a spokesperson in an advertisement to support or oppose a ballot measure, the committee may also be required to file the Form 511 (Paid Spokesperson Report). See Chapter 10.
The advertisements include print, television, video, and radio ads, as well as telephone messages. The disclosures on the ads must be shown in highly visible font for print, television or video ads, or spoken in a clearly audible manner for radio ads or telephone messages. The disclosure must be shown continuously except when other required disclosures are being shown. K. Updating a Disclosure Advertisement disclosures must be revised if a committee’s name changes, if the order of the top contributors changes, or if there is a new $50,000 contributor. Television, radio, electronic media, or “robo” calls must be amended within five business days. Print media, mass mailings, or other tangible items must be amended every time an order to reproduce is placed. L. Penalties Failure to comply with the Act’s disclosure requirements may result in fines of up to $5,000 per violation. In addition, any person who violates the disclosure requirements for ballot measure and independent expenditure advertisements may be liable for fines of up to three times the cost of the advertisement, including placement costs.
Fair Political Practices Commission advice@fppc.ca.gov
Chapter 8.17
Campaign Manual 2 August 2023 Page 282
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