Board Converting News, May 2, 2022



Each April, we pause to celebrate Earth Day. More than 50 years old, Earth Day is an opportunity to think about our


human impact on the planet. Today, issues like climate change, plastics polluting our oceans, and deforesta- tion are not only top of mind, but they are driving forces behind companies environmental, social, and corporate governance (ESG) reporting. What makes a company good

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or bad in the eyes of consumers is now being defined by these metrics. Consumers are increasingly choosing to make purchases based on a company’s environmental record, how they treat employees and the communities where they operate. At the recent Fibre Box Association (FBA) Annual Meet- ing, Suzanne Shelton, President and CEO of Shelton Group talked about Americans putting their wallets where their values are and what it means for the corrugated packag- ing industry. Recent research done by the Shelton Group, asked consumers “What’s a good company?” without defining what “good” means. The research found that 23 percent of those surveyed (n = 1,683) chose ESG-related answers. Conversely, when asked “What’s a bad company?”, 31 per- cent of those surveyed chose ESG-related answers. What this tells us is that Americans are choosing to do business with companies and brands who share their values in pro- tecting the Earth and taking care of their employees. For the corrugated industry this translates into telling our story around the circular nature of our products – tak- ing care of our renewable resource, trees, on the front- end and recycling on the back-end to bring the products we make including boxes, displays, and other corrugated products full circle. According to the U.S. Environmental Protection Agency (U.S. EPA), a circular economy is one that uses a systems-focused approach and involves in- dustrial processes that are restorative or regenerative by design, enables resources and activities to maintain their highest value for as long as possible, and aims for waste elimination. The corrugated packaging industry has maintained a completely circular economy in its own right, long before the term rose to prominence as the ultimate goal for envi- ronmental advocates and the EPA. Most people don’t realize that despite a sea of bad news about climate change, U.S. forests are thriving – with more trees living on American soil today than 50 years ago, covering one-third of U.S. land, and over 3.2 million new trees being planted every day. The industry that makes wood and paper products plays an important role in forest preservation by grow-

Haire Group is the premier provider of new machinery for the corrugated industry. As the exclusive US & Canadian agent for one of the largest machinery manufacturers in the world, Haire Group is able to pair clients with the best machinery solutions for the best value to meet their spe- cific needs. As an operating partner of the US-based DFA Technical Support Center (a joint venture of Haire Group and Dong Fang), Haire Group delivers 24/7 professional, re- liable service and support, maximizing quality and uptime. Haire Group has been the industry’s #1 pre-owned machin- ery broker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE


Kiwiplan - premier worldwide software provider of enter- prise-wide, fully automatic solutions specifically for the cor- rugating and packaging industries. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of infor- mation from sales order management to dynamic total plant scheduling and inventory control through shipping.


Manufacturer of Marotape®, Marotape®Plus, Marotape® FPT and MaroString™; hot melt coated tapes and strings used for reinforcement and easy-open features for packaging. Ma- rotech also manufactures dispensing and tape placement equipments to optimize the productivity of applying hot melt coated tapes.



May 2, 2022

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