CWU: S TUDENT & P ARENT S URVEY
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INFORMATION SOURCES BY CWUINCLINATION As noted, campus visits were ranked the top source of useful information by far. This ranking was the same for students, regardless of their likelihood of applying to CWU; and for parents, regardless of their perception of CWU as a fit for their child. There were no differences in information sources between students who would apply, might apply and would not apply to CWU. The sources were ranked in exactly the same order for all three categories. Parents were given a longer list of sources. • Personal contact was important to those who said CWU is a good fit for their son/daughter. After campus visits, the highest ranked sources were visits by recruiters, contact with faculty, and contact with current students. The college website was #5. "College publications" was ranked higher for this category than for any other (#6). • For those who said CWU is a poor fit, contact with current students was #2, followed by the college website, faculty contact, contact with alumni and personal experience. Personal experience and alumni contact were ranked higher for this category than for any other parent category. • For those who said CWU was “acceptable,” contact with current students was #2, followed by recruiter visits, the website and faculty contact. Alumni and publications also ranked in the top half of their list. • Those who did not know whether CWU is a fit for their child ranked the college website #2, its highest ranking in any category of parent or student. Current students, faculty, recruiters, alumni and personal experience rounded out the top half of their list. TRUSTED ADVISORS BY CWU INCLINATION Parents were far and away the people most likely to be asked for advice about college: more than 60% of those who will, will not and might ally to CWU all said they would “definitely” seek advice from their parents or guardians. Three in 10 students in each category said they would “definitely” seek advice from five different sources, suggesting that these students seek a broad range of input. There was slight variation in who else to ask besides parents: • Students who will apply to CWU rated teachers and counselors next behind parents, ahead of college recruiters. More than 30% of these students would “definitely” seek advice from their #2, #3, #4 and #5 sources, • Students who might apply to CWU had a tight range of second tier advisors, including counselors (39%), teachers (39%), and college recruiters (37%). • Student who will not apply to CWU relied most heavily on their parents (66%) and rated their friends second (34%), just ahead of counselors (33%) and teachers (30%). This was the only category to have friends rated above teachers, counselors and recruiters, suggesting that both parental and peer influence is strong for this group. Detailed findings for these items are presented in the graphs and tables on the following pages.
JUNE 2014
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