Subcommittee: Recruitment Members: Josh Hibbard, Margarita Manzo-Casio, Sharon O’Hare, and Samuel Gutierrez, Overview of Current Programs and Efforts In past years, recruitment efforts at CWU have focused on building a general presence across the State of Washington. In practice, this has meant recruitment efforts have been spread across the state, rather than being focused on specific geographies. Subsequently, this model has not included intentional or targeted recruitment and outreach toward specific student profiles. Admissions counselors direct their efforts at high schools across the state, community college fairs, state high school college fairs, and national college fairs. In the past eight months, admissions counselors have visited more than 300 high schools, attended 150 high school fairs, 41 community college fairs, and multiple national college fairs. The motto of the admissions department has been, "If they invite us, we will come." More recently, CWU Admissions has implemented recruitment efforts designed to increase the level of service and outreach to a variety of Latinx communities. One of the most successful efforts has been the use of "On the Spot" admissions workshops. These workshops are held at high schools where a team of admissions personnel works with the high school to review applications for admissions and provide admissions decisions to students "on the spot." These events have proven successful for students at high schools with higher than average first generation populations, many of which also have a higher than average Latinx population. (see Appendix D) Some Latinx recruitment efforts were continued or expanded during Academic Year 2017-2018, including the highest level of sponsorship and CWU presence at the Northwest Mariachi Festival in Wenatchee and the Cinco de Mayo Cultural Festival in Yakima. In addition, CWU has participated in a variety of on-campus events that support Latinx populations as well as attending the AVID National Hispanic Fair. However, recruitment efforts have been limited to "one-offs" and lack strategies and tactics. This year, CWU admissions has initiated several activities and efforts to better serve the Latinx population, including: • Hiring Spanish-speaking admissions counselors (listed as a requirement in the position description); • Conducting campus tours in Spanish; • Proposing an admissions center (Hebeler) that serves Latinx populations through Spanish-led admissions workshops, counseling appointments, and financial aid informational sessions; • Proposing an admissions and financial aid website in Spanish directed towards families and the community; • Increasing the number of Latinx College Fairs (targeting high schools with a Latinx population of more than 15%);
• Increasing the number of "On the Spot" admissions workshops; • Developing communication plans in Spanish for parents/families;
• ACT and SAT name buys that capture Latinx prospects for marketing and recruitment activities; • Offering and expanding an all-Spanish Wildcat Day (Todos Somos Familia) with the effort of recruiting Latinx families;
CWU HSI Initiative 7.12.18
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