The second factor affecting new freshman enrollment is the percentage of high school graduates who pursue a higher education experience. The graph below displays the national college-going rate by ethnicity and race. For the first time, the percentage of Hispanic students going to college in 2016 exceeded that of whites, 67.2% to 72.0%. Asians high school graduates continue to have the highest college-going rate; in 2016 it was 91%.
Percentage of U.S. High School Completers from 2000-2014 enrolled in 2- or 4-year colleges by the October immediately following high school completion
Source: http://nces.ed.gov/programs/coe/indicator_cha.asp
Continuing Student enrollment The third factor determining total enrollment is the number of college students who continue to enroll at the same university after their first year. All postsecondary institutions are required annually to report institutional data to the Integrated Postsecondary Education Data System (IPEDS) as a Title IV fulfillment. A university’s retention and persistence rates are two measures. The persistence rate is the percentage of new first time students who return to college at any institution for their second year, while the retention rate is the percentage of students who return to the same institution. Retention rate measures the student persistence at an institution. For four-year institutions, this is the percentage of first-time degree-seeking undergraduates from the previous fall again enrolled in the fall.
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