WHAT’S NEXT A meaningful SE Plan will be followed by a plan for implementation, including prioritization and scheduling of tactical initiatives, resource identification, and responsibility assignments. These are necessary aspects to the continued use of professional project management of strategic enrollment management. The SE Plan also requires annual assessment of how well CWU is progressing on reaching its aspirational and operational goals. KEY PERFORMANCE INDICATORS Key Performance Indicators (KPI) are measureable targets, with a timeline, that allows CWU to benchmark its progress. It is at the heart of a data-informed approach to enrollment management, and delineates both clear objectives and a set of data points for tracking progress. KPI: Enrollment New Ellensburg transfer enrollment New Centers and online enrollment Graduate enrollment Enrollment by residency category: WA, domestic non-resident, international KPI: Enrollment profile changes (diversity, academic, financial) Inquiry profiles Applicant profiles WA market share of high school graduates Yield rate by residency Student debt burden and profile Gap between student need and actual financial aid KPI: Student Achievement: retention, persistence and graduation Freshman retention Graduation rate Undergraduate second-to-third year persistence, third-to-fourth year persistence, and beyond fourth-year graduation rate Student engagement indicators KPI: CWU Fiscal health Net tuition revenue Education and general costs by student subgroups Net tuition revenue and scholarship/waiver costs by student subgroups (ability level and resident/nonresident) Net tuition revenue and financial aid cost by needy student subgroup Auxiliary (housing, dining, bookstore) total and net revenues Foundation and endowment Undergraduate enrollment New freshman enrollment
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