BUILDING YOUR BUSINESS ONLINE Guidelines for Using the Internet, Social Media, and Electronic Communications
When it comes to building your business, there are ways to use social media correctly and there are certainly ways to use social media incorrectly. Constructive use of the Internet (including social media sites) and other means of electronic communication to identify and work with potential Melaleuca Customers and Marketing Executives can be a rewarding way to build your Melaleuca business. Unhealthy online practices, however, risk causing significant damage to your and others’ Melaleuca businesses. These guidelines are designed to help you get the most out of the best practices in this area, while protecting all Melaleuca businesses against the dangers of misuse. Melaleuca has established several policies to give guidance on how to use social media to promote your Melaleuca business. Much of Melaleuca’s social media policy is based on the premise that we do not want to “burn the fields.” “Burning the fields” means injecting Melaleuca’s name or the Melaleuca opportunity into a public forum to such a degree that people (1) assume – incorrectly – that they have learned all they need to about Melaleuca from this brief exposure, or (2) grow tired of hearing about Melaleuca. For the last few decades, Melaleuca has been careful to make sure that overzealous Marketing Executives do not “burn the fields.” That is why the message of Melaleuca is as fresh today as it was in 1985. Indeed, because Melaleuca has avoided “burning the fields,” it is much more intriguing today that it was in the beginning. We want Melaleuca’s message and the Melaleuca story to remain fresh and vibrant. Once a person has heard any story for the tenth time—or even the second time—the story is no longer fresh. Therefore, when someone learns of the Melaleuca story, they deserve to hear it in its entirety, delivered by the most professional and compelling presenter possible. Hearing or seeing the word “Melaleuca” several times a day or even several times a week serves to distort the message and prejudices people into believing that they already know all about it. The ideal situation would be for someone to be
approached for the first time about Melaleuca in a person-to- person setting. And the ideal response upon asking someone if they would entertain seeing a Melaleuca Overview would be “Melawhat? I’ve never heard of that company!” Melaleuca’s Statement of Policies (accessible at ph.melaleuca.com > Business Center > Reports & Tools) governs everything you do in your role as a Marketing Executive, including your online activities. These guidelines supplement those Policies and cover electronic communications relating to Melaleuca by a Marketing Executive to a person or group of people who are not Marketing Executives or Members. That includes, but is not limited to, communications via emails; texts; social networking sites (LinkedIn, Facebook, Instagram); microblogging sites (Twitter, Pinterest); video and photo-sharing websites (YouTube, Flickr, TikTok); blogs (including company and personal blogs); and online encyclopedias (Wikipedia). Practices consistent with these Guidelines can provide you with many opportunities to share a Melaleuca Overview and have the personal contact required under Policy 22 before enrolling a Marketing Executive or Member. Private/Closed Group Posts The rules for what can be posted in private groups are different from what can be posted in a public forum. If all members of a private/closed group are Melaleuca Customers or Melaleuca Marketing Executives, you do not have to worry about “burning the fields” because everyone already knows about Melaleuca. Therefore, messages containing the company name, business information, etc. are allowed. We assume such sites are for purposes of either training, celebrating, or networking with other Melaleuca Customers/Marketing Executives. As with any post, all information posted should be truthful and in good taste.
Relationships Social media is a wonderful way to connect with and stay in contact with friends and family. While there are many philosophies about how to use social media to build a business or to help promote a product, we believe the most important thing you can do as a Melaleuca Marketing Executive on social media is build relationships. Melaleuca thrives on relationships! Activities that build relationships are likely to be good for your business. At the same time, those things that harm your relationships will also be bad for your business. Melaleuca is a warm-market company built on genuine personal relationships. Your long-term success as a Marketing Executive is maximized – and our mission of enhancing lives is well served – when you use your electronic communications to develop true friends, many of whom will naturally become interested in Melaleuca as they get to know you. On the other hand, intrusive communications to a cold market (such as promotions of a business opportunity to a social media group organized for other purposes) have the opposite effect: the person making such communications is often shunned, the reputation of the company is harmed, and the group members become less willing to listen to others who may try to reintroduce the products or the opportunity in the future. In the same vein, all electronic communications related to Melaleuca in any way must be conservative, professional, and product-oriented. Communications should never contain hype, as hype is inconsistent with Melaleuca’s mission and culture and tends to scare off the best and most-professional potential business builders. You should ensure that all of your communications are in good taste, recognizing that every public communication you make impacts all Marketing Executives and their reputation as a whole.
Sammy Johnson posted a photo on Instagram
October 8 · Instagram · It’s been 90 days and I’ve never felt better! Thank you Peak Performance!
33 Comments
Greta Valenti and 340 others
46 WELCOME TO MELALEUCA
SIMPLE STEPS TO SUCCESS 47
Made with FlippingBook Ebook Creator