THANKS FOR ATTENDING OUR CLIENT APPRECIATION PARTY! We LOVED Seeing You This Summer
Thank you so much to everyone who came out for the Ramblin Jackson Client Appreciation Party in Lyons, Colorado, on Aug. 2! It was fantastic to see you in person and enjoy some good food and conversation at the gorgeous park in Lyons. Hopefully, you had as much fun meeting our team in person as we did seeing you. Looking back, the party was definitely a highlight of our 2023 Ramblin Jackson Retreat. Another was seeing one of our client’s landscapes in person! We got the rare opportunity to visit their customer’s home, walk through the landscape, and even interview the customer about their experience with our client’s marketing. Jack will share more about what we learned from that process in an upcoming newsletter, so stay tuned for those insights.
Thanks again, and we’ll hopefully see you soon!
–Your Ramblin Jackson Team
P.S. Can you spot the Ramblers apparel in these photos? Of course you can! We all came out dressed for success. When your team shows up to a job, event, or photoshoot, make sure they do the same thing to maintain a professional image and raise awareness for your brand.
Should Landscapers Use Twitter ... or X ... or Whatever it's Called?
When we surveyed landscapers for our 2022 Landscaper Sales
In particular, Michael loves Instagram Reels (short videos). He uses a mix of reels and still shots to reach his audience and says that Instagram’s templates make the process easy. “On Instagram, they have these little templates … You click on [the template], and it's already set up for you,” he says. “It's just fantastic that I can go to a template with music already calibrated for it and pop in my little [landscape] shots there.” Michael also uses hashtags to reach his audience and occasionally boosts his posts to target customers in specific areas like Johnson County, Kansas, or Lenexa, Kansas. If you’ve never paid to boost a post on Instagram, try it — you might be surprised by how specific the targeting can get.
One tool that Michael doesn’t use regularly is Twitter … or X … or whatever Elon Musk is calling the platform these days. And I think that’s a smart move! While using X won’t hurt your business, it probably won’t help you achieve your goals like Instagram. Instagram is incredibly visual, so people are already going there for inspiring design ideas — and your content can fill that need. If you’re struggling to choose the “right” social media, start with Instagram Reels and repurpose your videos for Facebook. Also, don’t overlook the importance of email! Keep gathering those addresses because if one of the social media platforms goes under (like X might soon …), you can still reach your audience in their inboxes.
Survey, you told us social media was your No. 1 driver of new business. But does that mean you should be on every social media platform if you want to grow your company? We’ve gotten this question a lot lately, so I sat down with Kansas-based landscaper Michael Ashley from Michael Ashley Landscape Architecture to answer it. We talked about social media on a recent episode of “The Landscaper’s Guide to Modern Sales and Marketing” podcast. He told me he relied on two platforms to grow his landscape business from a $2 million company to a $5 million company: Instagram and Facebook.
2 • (303) 544-2125
Read It in Your Tru
Made with FlippingBook Ebook Creator