KB 56 Corporate Social Responsibility

a human resource newsletter issue no 56 | march 2013

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TÊTE - À - TÊTE M. N. Sanyal, Head – CSR, Thermax talks about ‘CSR: An Organizational Development Vehicle’

THE OD ENTHUSIAST’S ORATE Savitri Somvanshi, Independent Consultant, talks about ‘A Di!erent ApproachTo Corporate Social Responsibility’

THE OD FOLLOWER’S ORATE Sumit Kukreja, Head Operations - Atyaasaa Foundation elaborates on ‘The Changing Face of Corporate Social Responsibility’

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CORPORATE SOCIAL RESPONSIBILITY: AN ORGANIZATIONAL DEVELOPMENT VEHICLE

M. N. Sanyal is a post-graduate in Rural Development from Xavier Institute of Social Service, Ranchi. He has over 20 years of rich experience of working at the grass-roots as well as at the policy level, across a wide range of areas. He has worked extensively in the areas of sustainable livelihoods, corporate social responsibility (CSR),public private partnerships,strategic planning.He currently heads the CSRwing ofThermax,a INR 53 billion energy and environment company. He played a crucial role in the formation of Thermax Social Initiative Foundation (TSIF) that focusses on bridging the inequity gap in education. Prior to his current assignment he has held key positions in theTimes Foundation and the Bharatiya Yuva Shakti Trust (BYST) TÊTE - À - TÊTE M. N. Sanyal

1. In your opinion, what is the link between CSR and OD in an organization? There is an intrinsic link. The practice of CSR encourages employees to go beyond shareholder interests and commit themselves to the wider world of stakeholders – employees, vendors, customers, government and the external community. It sensitizes them to social issues, which in turn helps to develop a positive approach towards their internal and external customers. They become aware of the positive and negative impact of an organization’s operations on the environment and the quality of people’s lives. Such broadening of perspectives and the gaining of sensitivity ultimately helps in the development of any organization.

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THE EDITOR’S MESSAGE

ABOUT ATYAASAA

The theme of the next issue of Knowledge Beans will be ‘Entrepreneurial Employees: Need of the Hour’. If you share a passion for the topic and have a flair for writing, do send us your 300 word article with a brief profile along with your photograph in jpeg format to atyaasaaeditor@atyaasaa.com Today, Corporate Social Responsibility is not just about doing the socially valued thing. In the current business environment CSR goes well beyond brand and image building alone. It can result in a confluence of benefits including enhanced organizational efficiency and effectiveness. CSR is not just about compliance or public relations, it could lead to a cultural revolution in a company when its concepts are incorporated into operations and decision making

Atyaasaa Consulting Private Limited is a leading Human Resource Training & Consulting Organization partnering with some of the best brands in the country and overseas.Atyaasaa has been a catalyst and a contributor in their quest for people development and business

excellence. The core differentiator of Atyaasaa process is continual innovation, unique customization and use of state of the art technology tools. These are implemented through ethical and experienced operations and human resource facilitators having contribution as their core value. Write to us For information : info@atyaasaa.com For contributing articles : atyaasaaeditor@atyaasaa.com For suggestions : feedback@atyaasaa.com

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