IT Channel Rock Star Crewhu’s EASY Solution That Is Helping MSPs Increase Client AND Employee Retention
In 2015, Stephen Spiegel, founder of Crewhu, didn’t even know what an MSP was. Today, Crewhu is the only employee rec- ognition and customer satisfaction platform built specifically for MSPs. Crewhu increases job satisfaction and rewards your
One of the MSPs submitted Crewhu in Gary Pica’s Best Idea Contest, and it won. After speaking with Pica’s peer groups, Spiegel signed up a couple of dozen new MSP clients. “I got some advice from the MSPs about what events to attend and met a bunch of sponsors,” Spiegel said. “I retooled Crewhu to the MSP market, relaunched in January 2016, and haven’t looked back since.” One company he was directed to was Technology Marketing Toolkit, which he partnered with in 2019.
“I go to all the Technology Marketing Toolkit shows to listen to Robin Robins and let my team man the booth,” Spiegel said. “I like to hear what Robin and other thought leaders have to say about the industry so I understand what's going on in the industry and can pivot with the industry trends.” After hearing Robin’s industry updates, Spiegel realized that for MSPs to be competitive in today's market, their online reputation was extremely important. He created a way for Crewhu clients to collect feedback and ask their advocates for reviews. Also, because a lot of partners use Technology Marketing Toolkit’s MAP division to run their marketing, Crewhu created a partnership and integration with Keap, which he launched at the 2022 Technology Marketing Toolkit Boot Camp. “We use the Keap
employees for a job well done
to create an environment of teamwork and appreci- ation that im- proves retention for both customers and employees.
Hands down, Crewhu has become a key tool here at Vector Choice with our employees as well as our clients. "Since implementing Crewhu’s employee recognition and customer satisfaction plat- form in August 2019, we have been using it consistently for Ticket Surveys and NPS scores with our clients, and our employees use it internally to give Crewhu Bucks to each other for going above and beyond. We also launched their gamification program by connecting it to IT Glue to track how many documents are created/updated, then award Crewhu Bucks to the employee with the most changes per week. "In addition, we have it posted to our Staff Teams channel where every time someone submits a survey or gives Crewhu Bucks internally, it posts for everyone to see. One of the most gratifying features is the op- portunity to share our core values with our clients and how our staff awards each other for meeting or exceeding one or more of our five core values. It has been amazing how Crewhu has become part of the Vector Choice culture." —Will Nobles, Founder/CEO Vector Choice Technology Solutions
Stephen Spiegel started Crewhu after experiencing a high turnover in his Cold Stone Creamery business. “I needed help to engage my employees,”
Spiegel said. “I wanted to see which managers were doing the right things and see which managers needed help. I went to the market looking for a solution and couldn't find one, so we developed one.” What he ended up with is Crewhu, an extremely easy way to capture customer service data and automatically recognize your employees when they do the right thing. When they aren’t delivering the right behavior, Crewhu gives you the data you need to train them to improve those areas. “When you treat the employee right, a lot of great things will happen,” Spiegel said. “That’s where the magic happens. Your culture gets stronger. Your customer service gets better. And you can identify the employees who don’t fit your organization, causing the culture to erode.” While originally created for the franchise and food service industries in mind, he discovered there were a lot of similarities with the MSP industry because of the frontline help and customer interaction techs give. “In 2015, MSPs started to sign up organically,” Spiegel said. “So, I called them up to learn more about their business.”
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