From the Desk of Robin Robins
How To Stand Out In A World Of Fake ‘Experts’
T he other day, a marketing publication featured an article titled “What To Do If Your Email’s Been Hacked.” These “experts” said that if your day was “disrupted” when you discovered you had infected all of your clients and friends with a virus due to them receiving an email from you, you should “be proactive and send another email to apologize to anyone who might have received a bogus message from you.” They went on to say that “big-dog providers like Google and Yahoo know about it and will get rid of it on their end.” I can sense your underwear tightening up. Another very well-known and in-demand cybersecurity “expert” with a New York Times bestselling book, a TED Talk speaker with additional keynote engagements lined up at $50,000 a pop, and with corporate clients paying BIG bucks for his advice, actually recommended that people turn off their computers at night to cut down on the chance of getting a virus by 50%. He DIDN’T advise them to install a firewall, spam filter, backup, etc. Just turn it off. At night. When the bad guys come out. Fake experts like this abound and screw everything up for legitimate experts offering sound advice. Some of these charlatans are relatively harmless, causing no more damage than separating fools from a little bit of their money. Some, however, are downright dangerous with the advice they dole out, like Kevin Trudeau, author of the book “Natural Cures ‘They’ Don’t Want You To Know About,” who is cooling his jets in prison for fraud after telling people there are natural cures for serious illnesses, including cancer and diabetes, that the government is deliberately hiding from the public. Before the Federal Trade Commission got
involved, he made MILLIONS of dollars promoting his various books and information products by infomercial. Another well- known sales trainer, at his peak, was living in squalor, broke, and barely able to make ends meet, but he promoted himself as a wealthy and highly successful sales pro who could get a check out of a rock. Another marketing “guru” I know who frequently posted pictures of his San Diego home overlooking the beach was, in fact, only renting the house … and making nowhere near the money he was portraying to his audience. Another in this industry, serving MSPs, is promoting outrageously fake numbers, claiming he’s generating hundreds of “leads” for his clients, when in truth, the numbers are nowhere near that — he counts hits to his website and clicks in an email as “leads.” Total crap. So, what are you to do about all of this?
For starters, beware the wizards of the world who promote themselves as experts. More specifically, be careful about WANTING to believe what they are peddling is true. One of the reasons a Kevin Trudeau CAN get rich is because a big group of people
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