As Seen In MSP SUCCESS Magazine
As Phishing Evolves, So Does the Need for Prevention Strategies Phishing is, and will continue to be, the cybercriminal’s
How Husband-And-Wife Mechanical Engineers Became One Of New Orleans’ Most Successful IT Services Firms What would make Rene and Michele Miller, co-founders of Ener Systems, LLC, leave their successful careers in the automotive industry as mechanical engineers solving productivity issues with cool, computerized robots to start their own IT business?
favorite mode of attack. The reason is because it’s very simple to dupe even the smartest person with a cunning email designed to wreak havoc on an organization. Approximately 97% of employees across multiple industries cannot recognize a sophisticated phishing email. It creates tremendous risk
“I always knew I couldn’t work for someone long term because I had a knack for speaking my mind,” Rene says. “And one Thanksgiving night, that’s where I found myself.” At the time, Rene was working remotely; he drove 200 miles from Mississippi, back to his home in New Orleans, to spend the holiday
for companies and adds pressure on MSPs to keep them safe. Unfortunately, phishing is here to stay, and the bad guys are only getting better at it. To Read The Full Article, Go To: MSPSuccessMagazine.com/Phishing Understanding The VALUE Of Leads Here’s an interesting “tidbit” that (candidly) surprised me and
with his family. Thanksgiving night, Rene’s boss called and told him that manufacturing hadn’t made its quota, and he would have to return to work the very next morning. To Read The Full Article, Go To: MSPSuccessMagazine.com/ReneMichelle 3 Ways To Get FREE Leads From LinkedIn I have a love/hate relationship
my sales team — 58% of the new customers we brought in last year were not what we consider “sweet spot” prospects. Specifically, they could not be identified as a “sweet spot” prospect initially. We had to retarget them,
with LinkedIn. It has amazing data and targeting options, especially for B2B marketing. But their ad platform, in general, stinks and
use email follow-up and good old-fashioned online investigation and Google search to find out who they were, then append that data and continue to email, mail, and call to follow up to develop their interest and get them to provide more details on who they were (many initially use Gmail or similar when they opt in). There’s a HUGE money lesson in this. To Read The Full Article, Go To: MSPSuccessMagazine.com/ValueOfLeads
tends to be pretty expensive. But … they have things like message ads and conversation ads, which are really cool and work surprisingly well. All this baggage, though, is probably a conversation that’s better left between my marketing therapist and me. Today, I’m going to show you three ways to get FREE business from LinkedIn. To Read The Full Article, Go To: MSPSuccessMagazine.com/FreeLeads
www.BigRedMedia.com
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