Economic empowerment Developed by Centrum PUCP and the Municipal Savings and Credit Banks of Peru, Women, May Your Business Grow
Further offers leadership and business management workshops tailored to female micro‑entrepreneurs. The programme aims to strengthen participants’ self-esteem and economic autonomy, while generating applied research on the female entrepreneurial ecosystem in Peru. The initiative demonstrates how USR can serve as a tool for reducing gender gaps and promoting development through strategic alliances. It also exemplifies how a business school can redefine its institutional purpose by connecting academic knowledge with real social challenges, integrating sustainability, research and social transformation.
Social entrepreneurship Sustainable entrepreneurship is the focus of an initiative developed by the Private Technical University of Loja
Julianna Ramírez presents a collection of case studies highlighting the encouraging evolution of social responsibility and sustainability initiatives at universities across Latin America Purpose in practice U niversity social responsibility (USR) has undergone a remarkable evolution across Latin America in recent years. What was once limited to supplementary extension activities or isolated social support initiatives is now recognised as a strategic pillar of contemporary university management. The following examples shed light on how universities across the region are building sustainable, ethical management models
in Ecuador that integrates innovation and social responsibility. By encouraging business projects with a sustainable focus and promoting models committed to social and environmental wellbeing, it aims to create a collaborative ecosystem for the generation of sustainable solutions that benefit society as a whole. The initiative reflects a shift in entrepreneurship education, where the goal is no longer simply to develop economically successful entrepreneurs, but also those conscious of the societal and environmental impact of their decisions.
Collaborative adoption At CETYS University in Mexico, For the Sustainable Development Goals (CETYS PODS) is a student-led initiative
seeking to promote the understanding and adoption of the UN’s sustainable development goals (SDGs) in daily life through collaborative effort. With the support of a major Mexican cement company, it delivers sustainable projects and community development in areas ranging from climate action, waste management and renewable energy to anti-corruption, poverty alleviation and gender equity. CETYS PODS highlights the importance of universities acting as strategic partners in social innovation and corporate sustainability processes.
committed to social transformation. Here, USR emerges not as empty rhetoric, but as a concrete practice linking academic knowledge, sustainability and social transformation.
20 Business Impact • ISSUE 5 • 2026
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